66 Worcester Business Journal • Book Of Lists 2015 www.wbjournal.com
Top advertising and PR firms
Ranked by number of local full-time employees as of December 2014
Services offered:
Name
Local full-
time
employees/
Local part-
time
employees
2013 gross
billings
Business-to-business
marketing
Crisis
communications
Media
planning/buying
Public
relations
Social
media
marketing
Website
design
SEO
Sample of active clients Head of firm
Year
founded
1
Davis Advertising
1331 Grafton St., Worcester 01604
508-752-4615 • www.davisad.com
43
5
$28 million • • • • • • •
Honey Dew Donuts, Quinsigamond Community
College, SpencerBank, Globoforce, Webster First FCU,
Harr Motors, and Leominster Credit Union
Andrew Davis,
President
1948
2
CommCreative
345 Union Ave., Framingham 01702
508-620-6664 • www.commcreative.com
25
2
DND • • • • • • •
Tyco SimplexGrinnell, Staples, RSA Conference,
Nuance, Massage Envy, Verisk Health, Beth Israel
Deaconess Medical Center, Joslin Diabetes Center
Robert Fields,
President
1994
3
PENTA Communications Inc.
208 Turnpike Rd., Westborough 01581
508-616-9900 •
www.pentamarketing.com
22
3
DND • • • • • • • DND
Deborah Penta,
CEO
1988
3
Turtle Transit *
842 Sterling Rd., Lancaster 01523
978-365-9300 • turtletransit.com
22
6
DND •
Dunkin' Donuts, Disney, Arby's, Planters, Oscar Mayer,
Saucony
James Riseborough,
Founder and Creative
Director
2001
5
Rainier Communications
287 Turnpike Rd., Westborough 01581
508-475-0025 • www.rainierco.com
15
0
DND • • • •
AdaCore, Analog Devices, AMD, AMS, Compass EOS,
Cxense, enVerid, Guardicore, ObserveIT, Optimal+,
QD Vision, SalesPredict, Sckipio, Mutualink, Vicor
Stephen Schuster,
CEO
1993
5
Surabian Advertising
42 Lake Ave., Worcester 01604
508-792-0650
15
4
DND • • • • DND
Arthur Michael
Surabian,
President
1972
7
Palley Advertising Inc.
100 Grove St., Worcester 01605
508-792-6655 • www.palleyad.com
14
4
DND • • • • • • • DND
Warren Palley,
President
1982
8
smith&jones idea agency
76 Main St., Sturbridge 01566
508-347-7793 • www.smithnjones.com
12
4
DND • • • • • • •
Workers' Credit Union, Southbridge Savings Bank,
UMass Medical School, Tufts University, Ahearn
Equipment, MassMEP
Christine Tieri,
President & Certified
Brand Strategist
1994
9
Pagano Media
11 Millbrook St., Worcester 01606
508-595-9200 • www.paganomedia.com
11
2
DND • • • • •
UniBank, RH White Construction, Imperial
Distributors, Worcester State University, UMass
Memorial Healthcare, Worcester Art Museum
Joe Pagano,
President
1981
10
James and Matthew + Co.
975 Merriam Ave, Ste. 200 , Leominster
01453
978-424-4500 •
www.jamesandmatthew.com
10
4
DND • • • • • • Advia Credit Union, Wada Farms, Post Woodworking
Jim Pond
Matt Maguy,
Partners
2007
10
RDW Group Inc.
714-B Southbridge St., Auburn 01501
508-795-0535 • www.rdwgroup.com
10
0
$10 million • • • • • • •
Reliant Medical Group, New York Life, National Grid,
TRC, New Hampshire Ball Bearings, Salem State
University, David Clark
James Malachowski,
Chairman
1987
Source: Each firm via surveys. Note: DND = Did Not Disclose.
* Firm did not respond to survey in 2015. Data are from 2012.
- Compiled by: Roger Magnus, rmagnus@nebusinessmedia.com
