Hartford Business Journal

June 22, 2015

Issue link: https://nebusinessmedia.uberflip.com/i/529737

Contents of this Issue


Page 0 of 23

G R E AT E R H A R T F O R D ' S B U S I N E S S N E W S w w w. H a r t f o rd B u s i n e s s . c o m For more B2B news visit JUNE 22, 2015 Volume 23, Number 30 $3.00 Subscribe online 2 0 1 5 P U B L I S H I N G J U LY 2 0 Visit HartfordBusiness.com for more information L o o k f o r t h i s s p e c i a l i s s u e Awards event, Sept. 30 Red Sox gave nod to Dunkin's Yard Goats deal Brand, market, community awareness determine sponsorships' value By Brad Kane bkane@HartfordBusiness.com B efore Dunkin' Donuts agreed to attach its name to Hartford's new minor league ballpark, the restaurant chain got a nod of approval from another familiar brand to Connecticut baseball fans: the Boston Red Sox. Because Dunkin' receives approximately 400 sponsorship requests annually, the company uses a subsidiary of the Red Sox corporate owner Fenway Sports Group to help it decide where to invest market- ing dollars. After Fenway Sports Management, which is led by Red Sox Chief Operating Officer Sam Kennedy, signs off on a potential sponsor- ship deal, Dunkin' enters into negotiations with the team or organization and decides if it can reach a mutually favorable agreement, said Tom Manchester, Dunkin's vice president for field marketing. "They help us evaluate each [sponsorship] opportunity individually By Matt Pilon mpilon@HartfordBusiness.com I t was easy to miss during the late-night negotiations and flurry of activity that char- acterized the final days of the legislative ses- sion earlier this month. But with little fanfare and virtually no opposition, state lawmakers approved a bill that would allow for hemp to be grown in Con- necticut for the first time in more than 50 years. The move represents a small step back towards an era in the state's history when, according to federal agriculture records, farmers grew hemp in at least six counties. By itself, the bill, which still needs Gov. Dan- nel P. Malloy's signature, won't spur a commer- cial hemp resurgence in the state, but advocates hope it's a step in that direction. For now, the CT's hemp industry aims for a rebirth Continued on page 16 P H O T O | B O B B Y S H I F L E T , F R A M E S O N M A I N G A L L E R Y R E N D E R I N G | C O N T R I B U T E D Tatianna Gildersleeve, owner of Greenwich textile company Tredway White, holds harvested hemp stalks with farmer and hemp activist Josh Hendrix on Hendrix's land in Mt. Sterling, Ky. Continued on page 14 Index ■ Week in Review: PG. 6 ■ Focus: PG. 8 ■ The List: PG. 10 ■ Deal Watch: PG. 11 ■ Movers & Shakers: PG. 19 ■ Opinion & Commentary: PG. 20 FOCUS: ENTERTAINMENT First Act Michael Gennaro had big shoes to fill when he took over for Michael Price as executive director of East Haddam's Goodspeed Musicals. Find out what Gennaro has planned for the famed theater. PG. 8 Decision 2015 This week Hartford Business Journal sits down with Theodore Cannon, the only Republican running for mayor of Hartford. Cannon said he wants to give city government what he thinks it lacks – more ideas and accountability. PG. 3 The Hartford minor league ballpark will be the first outdoor stadium to bear the Dunkin' Donuts name. Before agreeing to the sponsorship, Dunkin' Donuts consulted a subsidiary of the Boston Red Sox organization. H A R T F O R D MAYORAL RACE 2015

Articles in this issue

Links on this page

Archives of this issue

view archives of Hartford Business Journal - June 22, 2015