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10 Hartford Business Journal • June 1, 2015 www.HartfordBusiness.com THE LIST To view the full list, please visit HartfordBusiness.com www.ShorelineAV.com 860-254-5900 For all your special event needs, our team brings your vision to life • Audio Services • Video and Projection Services • Lighting Services • Audio Visual Equipment Rental Memorable events start here! Contact us today: Scott Collar, Warehouse/ Equipment Manager Jason Banta, Audio/Visual Expert Kelly Rypysc, Office Manager David Camera, Founder David Scofield, Technical Coordinator Kyle Duba, Audio, Video & Lighting Craig Jeppesen, Project Manager Largest Connecticut health insurance companies (Ranked by Connecticut enrollment in May 2015) Rank Company Total Conn. enrollment No. of physicians in network No. of hospitals/ No. of pharmacies 2014 direct written premiums Top CT executive Year licensed in Conn. 1 Anthem Blue Cross and Blue Shield 108 Leigus Road Wallingford, CT 06492 800-922-4670 www.anthem.com 1,116,212 (1) 10,000 28 (2) 707 $1,800,000,000 Jill Rubin Hummel 1936 2 UnitedHealthcare (3) 185 Asylum St. Hartford, CT 06613 800-899-7658 www.uhc.com 470,000 14,000 55 0 DND Stephen Farrell 1993 3 ConnectiCare Inc. 175 Scott Swamp Road Farmington, CT 06032 860-674-5757 www.connecticare.com 326,250 26,000 30 700 (4) $1,500,000,000 Michael Wise 1981 4 Aetna Inc. 151 Farmington Ave. Hartford, CT 06156 860-273-0123 www.aetna.com 35,079 4,150 30 706 $95,838,036 Mark T. Bertolini 1853 5 HealthyCT 35 Thorpe Ave. Wallingford, CT 06492 855-458-4928 www.healthyct.org 30,000 9,136 30 700 DND Ken Lalime 2013 6 Harvard Pilgrim Health Care 93 Worcester St. Wellesley, MA 02481 888-333-4742 or 617-509-1000 www.harvardpilgrim.org 8,000 28,000 135 65,000 DND Eric H. Schultz DND Source: Individual companies and their websites, state Department of Insurance. Several companies did not respond to the survey or chose not to participate including Celtic Insurance Co., Cigna, Trustmark Cos., and Time Insurance Co. (DBA Assurant Health). (1) As of April 2015. (2) Acute care hospitals. (3) Oxford and Golden Rule health insurance companies are brands under the UnitedHealthcare umbrella. (4) Additional pharmacies nationwide. —Compiled by Roger Magnus. to double this year. "Families today are often out of state, and it can be difficult for adult children to care for their parents," Gauthier said. That is where Gauthier says her busi- ness provides real value. "Our nurses [who all have more than 20 years of clinical expe- rience] can help patients navigate the sys- tem," she said. "We don't make decisions for a family, but we educate them so they make informed medical choices." One of the biggest benefits of a concierge approach to the patient and hospitals, Gauthier said, is the knowledge about the patient that her team has. "It's very use- ful to the hospital, especially with elderly patients," she said. "We know their medical background in detail." That benefit comes at a cost: a $175 per hour fee. Gauthier said patients typically purchase her company's services in eight hour blocks. Some clients, she said, use her company's services on an ongoing basis, while others, for a lower cost, use the company as an emer- gency contact. After six months, Gauthier said her com- pany's collaboration with Guardino's con- cierge practice is working well. "We are able to provide the assessment, and Dr. Guardino has the [proper] time to pro- vide the right care at the right time," she said. The strategy seems to be working so far: Gauthier said she's seen no readmissions among her clients. n Healthcare Partnership Q&A: Humphrey that business to grow Planet Fitness? A: Both are value-based business models in categories historically dominated by high- end/high-cost players. Planet Fitness has democratized fitness much like Massage Envy democratized massage, taking the risk, discomfort, and uncertainty out of the industry for the everyday consumer by supplying a high quality, professional, clean, convenient, and low-cost product. Q: Why does the franchise model work for fitness centers? Local gyms seem to come and go but the larger franchises persevere. A: According to the Small Business and Entrepreneurship Council (SBEC), about 50 percent of independent small businesses fail within the first five years. This is typi- cally due to limited resources and the fact that very few small operators are great at all aspects of running a business. Many talented and passionate personal trainers try to start their own small gyms, but they usually haven't got enough capital to buy all the equipment their customers would like, and they often don't have the marketing or manage- ment skills to build a successful company. Running a company is not simple, and it sure helps to have someone give you an instruction manual. A franchise model with a respected brand and proven operating for- mula greatly increases the likelihood of a franchisees' success. n