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14 Hartford Business Journal • June 1, 2015 www.HartfordBusiness.com Quality Construction + Butler Manufacturing = Repeat Customers www.borghesibuilding.com © 2011 BlueScope Buildings North America, Inc. All rights reserved. Butler Manufacturing™ is a division of BlueScope Buildings North America, Inc. 2155 East Main Street • Torrington, Connecticut 06790 317–321 Federal Road, Brookfield, CT | 2005 | 31,000 sq ft 270–290 Federal Road, Brookfield, CT 2002 | 33,000 sq ft 227-235 Federal Road, Brookfield, CT 2014 | 25,000 sq ft Contact us at 1-855-BUILD-86 or visit us on the web. DEAL WATCH E. Hartford to house Boston distributor's CT expansion B oston electrical wire-cable distrib- utor The Arthur J. Hurley Co. paid $1.5 million for an East Hartford industrial building that will open this fall as a parts depot to better serve Hurley's Connecticut customers, officials say. Hurley Co. Chief Financial Officer Jim Clark said the 52,214-square-foot property at 60 Meadow St. formerly was a showroom for commercial office-furni- ture vendor BKM. Purchased from Bos- ton realty investor New Boston Fund, it will be Hurley's third location, but its first beyond the Boston area. The 86-year-old family enterprise will hire this summer to staff its East Hartford operation with up to 20 workers, Clark said. Hurley's wire-cable products are delivered mostly to customers engaged in the transit, utility, and commercial-industrial markets. "We have a fairly mature business in Connecticut that we serve out of Boston,'' said Clark, a Connecticut resident who will be based in the East Hartford office. "It will enable us to increase response times and serve customers' needs.'' Hurley's search covered most of the state, Clark said, stretching from New Haven to Springfield. The company settled on East Hartford, largely due to its proximity to highways, a capable workforce, and the town's sup- portiveness for Hurley on a variety of mat- ters, Clark said. Sentry Commercial was the sole bro- ker in the sale. • • • $1M Cromwell flex sale A 12,750-square-foot Cromwell flex building sold for $1.05 million to an owner who will use it for marketing, sales, and distribution of Renewal by Anderson doors and windows, brokers say. Matthew Esler bought 800 Corporate Row from Buhl Land East IV LLC. The building has four drive-in doors and two loading docks. O,R&L Commercial LLC represented both parties in the sale. • • • Krohn's Meriden buy New York landlord Avner Krohn recently paid $200,000 for a small Meriden building that he plans to renovate into medical offic- es, brokers say. Richard J. Blechert sold the 1,920 square-foot building on 0.3 acres at 725 E. Main St. Pearce Real Estate represented Blech- ert in the sale. Zelman Real Estate Broker- age LLC was Krohn's broker. Krohn in recent years has acquired and renovated several downtown New Britain commercial properties, including Jasko Plaza, 450 South Main St.; 87 West Main St.; and 93 West Main St. • • • $750K Bloomfield acreage A 17-acre Bloomfield property already approved for a new 65,000-square-foot medical office building is on the market listed at $750,000, brokers say. Forty Acres Associates of West Hartford is selling the parcel at 54-80 Jolley Drive, in the shadow of Cigna's headquarters cam- pus, Copaco Shopping Center, the Hartford Golf Club, and Wampanoag Country Club. Reno Properties Inc. of Newington is listing broker. Alternate development opportuni- ties for the site include office, flex indus- trial, light manufacturing, and warehouse/ distribution. • • • E. Hfd. Prestige listing Sentry Commercial has sales listings for a pair of East Hartford industrial parcels. One is a clear, flat 7.98-acre corner lot at 30 Prestige Park Road, fronting on School Street. Asking price is $550,000. The other, at 41 Prestige Park Circle, has 1.58 acres and full utilities in a rail- road depot zone. Price is $150,000. n Deal Watch wants to hear from you. E-mail it, along with contact information to: gseay@HartfordBusiness.com. Gregory Seay is the Hartford Business Journal News Editor. Gregory Seay DEAL WATCH (Top) 725 E. Main St., Meriden. (Bottom, left) 60 Meadow St., East Hartford. (Bottom, right) 800 Corporate Row, Cromwell. P H O T O | C O N T R I B U T E D What's in a name? In Healthcare, it's everything. Susan Powers Partner & Certified Trainer — Sandler Training/PEAK A person's name defines them, it's their identity — it's personal. We know that patient retention is higher when patients feel a personal connection to not only their physician but also to the rest of the practice. Using a person's first name in as many interactions as possible will go a long way in making your patients feel comfortable. The long-term benefit? They will be loyal, perhaps even brand evangelists for your practice. (Think standing on a mountaintop shouting, "My Doctor's office is THE best and everyone should use them! " type of evangelist.) Here's a scenario I often see when working with health care professionals: The pass off from waiting room to exam room. We've all been there. A Healthcare professional comes into the waiting room and calls your name. You get up and follow him down the hall to the exam room, where you're eventually told — "The doctor will be with you in a moment." You sit, read a few magazines — knowing it will be more than a "moment". Frustration. How about this scenario: The Healthcare professional calls your name and as they usher you to the exam room they say "Good morning (patient's name), I'm John — I see you are here to see Doctor Amy for a routine physical — let's get you situated in Exam room #4." You are ushered in and here's what happens next. "(Patient's name), as Jamie at the front desk mentioned, Doctor Amy is running 10 minutes behind — can I get you something to read while you wait?" See the difference? When a Healthcare professional uses the patient's first name and uses the first name of the doctor — it makes the experience more personal — the people involved are no longer strangers. You know from your own life experiences that it's easy to be difficult to a stranger — there's little risk in saying or doing something disrespectful or unkind. It's harder — there's more at risk – being difficult with someone you know. Moreover, the small act of exchanging first names quickly moves the relationship from stranger to acquaintance … from difficult to cooperative. What's in a name? Power and patient satisfaction. Training a team on the above tactics takes time, patience (no pun intended!) and nurturing — it isn't easy but it's achievable and worth it! For more information about Sandler Training/PEAK contact: Susan Powers, Partner & Certified Trainer — Susan.Powers@ sandler.com or call (203) 264-1197. Peak Sales Performance, LLC 2 Bridgewater Road, Suite 105 Farmington, CT 06032