2015 | Doing Business in Connecticut 83
SPONSORED REPORT
try in Connecticut has become increas-
ingly collaborative.
"Tourism-related businesses from
across our state are finding that they
can accomplish so much more togeth-
er than they can alone," said Randy
Fiveash, Director of the Connecticut
Office of Tourism.
"Our tourism marketing efforts
have paired over a thousand specific,
well-identified, actual Connecticut
destinations — all to give visitors a
clearer view of all Connecticut has to
offer. Even beyond that, destinations
are working together to encourage
more multidimensional experiences
and more overnight stays."
Visitors are definitely getting the
message. In fact, pre- and post-adver-
tising research over the last two years
has found that the number of people
who agree that "Connecticut has lots
of things to see and do" has doubled
since 2012.
What does that mean for the
state's diverse leisure and hospital-
ity sector — as well as for its overall
economic vibrancy?
Commissioner Catherine Smith of
the Department of Economic and Com-
munity Development sums it up this
way: "Not only does showcasing our
quality of life help us draw more visi-
tors to Connecticut, it helps us attract
more businesses as well. It's this power-
ful combination that makes tourism
such a critical driver of Connecticut's
ongoing economic development."
Connecticut's
advertising
features dramatic
pairings of
specific state
destinations —
which reflect the
dichotomy of
experiences
easily accessible
in close proximity
in Connecticut.
Connect with us!
www.CTvisit.com
www.facebook.com/
VisitConnecticut
www.twitter.com/Ctvisit
http://pinterest.com/visitct/
http://www.youtube.com/
user/ConnecticutTourism/
