MetroWest495 Biz

care franchise, however, is up and running at Riverbridge already. With the Riverbridge site located where it is — Cabela's on one side and Northborough's Wegmans on the other — Senie said his project gets great leverage. Before, only local tenants may have been sought to move into Riverbridge. Now, though, Senie says, Riverbridge tenants have the potential and incentive to come from anywhere, especially as Wegmans is not only a local draw, but a destination draw as well, he said. "They will pay attention now," said Senie of potential national tenants, as opposed to being sandwiched between Dollar General stores. "Wegmans and Cabelas are power centers on either side. We didn't know any national tenants would come to Riverbridge. But success breeds success," he said. "Quality tenants to your left and right will bring you quality tenants." And for anchor stores such as Whole Foods, says Briere of Vision Advertising, the sky is the limit once they are established in a community. These stores endear themselves by filling needs of premium customers. But, with more engagement through social media, their reach can be widened even more, accessing "new customers that may be on the fringes of their ideal customer base, but that will still love the shopping experience and be willing to come back time and time again," she said. For Lynch — the Shrewsbury-area realtor — better brands continue to help her and other realtors impress clients, with properties that look more like the homes they want. "They think, 'There's a Starbucks here, so it must be a nice place to live,'" she said. "They feel they have arrived." n 24 MetroWest495 Biz | May 2015 With your subscription you get: n 24 bi-weekly issues of Worcester Business Journal n 5 special publications: Book of Lists, Economic Forecast, Business Profiles & Milestones, Central Mass by the Numbers and Giving Guide. n 5 email newsletters to choose from: • DAILY REPORT: the top business news stories of Central Massachusetts. • WBJ MORNING BLEND: a daily selection of busi- ness stories from around the region, state and nation. • METROWEST495 BIZ: a weekly update on the changes, trends and people working in this vibrant region. • HEALTH CARE: a weekly email delivering timely news on the changes and trends in our region's health care industry. • BUSINESS BUY/SELL EXCHANGE: a monthly newsletter with articles, expert advice on buy/sell transactions, and an updated list of businesses for sale in our region. Subscribe today for the business journal you love plus much more! Join the discussion! Let us know what's important to you! www.wbjournal.com/subscribe RETAIL s page 21 "Quality tenants to your left and right will bring you quality tenants." - Matthew Senie, partner and general manager of Riverbridge in Berlin THURSDAY • JUNE 25, 2015 Cyprian Keyes Golf Club • 284 East Temple St. • Boylston, MA 5:00 pm (Doors open at 4:30 PM) Awards Ceremony YOU'RE INVITED! Please join us for an evening of celebration and networking as we honor the 2015 Central Mass Family Business Award winners. Register online at: www.wbjournal.com/familybusinessawards FAMILY BUSINESS A W A R D S C E N T R A L M A S S . WORCESTER BUSINESS JOURNAL'S 2015 winners announced in Worcester Business Journal's June 8 edition. Produced By: Networking & Cocktail Reception to Follow • hors d'oeuvres • cash bar Cost: $35 Seating is limited. Pre-registration required. Supporting Sponsors: Presenting Sponsors:

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