Worcester Business Journal

14 Business Profiles 2015 Worcester Business Journal www.wbjournal.com F or more than 125 years, Fidelity Bank has served the communities of North Central Massachusetts. Although a lot has changed since the bank first opened in 1888, one thing hasn't – doing the right thing. While many financial institutions help people with their banking, Fidelity takes a far more holistic approach and always does right by their clients, their community and their employees. It is out of this philosophy that Fidelity developed LifeDesign, its unique, caring approach to personalized banking. It is part of the bank's long-term mission to help improve the quality of life of its clients, communities and employees and LifeDesign is the key to helping them get where they want to be. LifeDesign pervades everything they do and is in action every day at all seven full-service locations in Leominster, Worcester, Fitchburg, Gardner, Millbury and Shirley. LifeDesign assures they take a big-picture look at a cli- ent's wants and needs, whether they're for personal or commercial purposes. From needing a new roof to a new credit line, Fidelity answers their client's everyday bank- ing needs with real solutions – all while helping them determine how it fits into their overall financial life. At Fidelity, the importance of providing a working atmosphere based on trust, care and respect is evident throughout the organization. In recognition of this, the bank's own employees have helped name Fidelity to The Boston Globe's list of Top Places to Work four years in a row. It's a recognition of which the bank is very proud. Fidelity is also continually recognized for its financial soundness. BauerFinancial Inc., the nation's leading bank rating and research firm, recognizes Fidelity Bank as a 5-Star "Superior" bank. A 5-Star rating indicates that Fidelity Bank is one of strongest banks in the nation. Although these accolades are appreciated, Fidelity believes it's just as important to recognize and support the efforts of others in our communities. In 2014 alone, the bank supported more than 150 community organiza- tions, events and causes through their LifeDesign Community Dividend program. Fidelity and its employ- ees annually contribute thousands of dollars and hun- dreds of volunteer hours to these causes, including the bank-founded SHINE Initiative, which fights mental ill- ness and promotes mental health among young people in Massachusetts. The 2014 LifeDesign Community Dividend totaled over $296,000. Further, while marking its 10th anniversary in 2014, the SHINE Initiative sur- passed $1 million raised since its inception. In fulfilling its overall mission, Fidelity Bank will con- tinue to invest in the communities it serves, support the financial hopes and dreams of its clients and care deeply about its employees. Fidelity truly appreciates the loyalty and support of the families, individuals, businesses, non- profits and municipalities who have trusted them over the years and looks forward to continuing these relation- ships in the generations to come. n L e o m I N s t e r , m a Fidelity Bank Address: 9 Leominster Connector, Leominster, MA 01453 Phone: 800-581-5363 Website: www. fidelitybankonline.com Product or Service: Financial Services/ Banking No. of Employees: 133 Head of Company: Edward F. Manzi Jr., Chairman & CEO; John F. Merrill, President & COO Year Founded: 1888 Fidelity Bank: Helping Individuals, Families and Businesses Get Where They Want To Be P h o t o s / C o u r t e s y

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