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Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly Mainebiz® (ISSN# 1530-0749) is published bi-weekly 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published 28 times a year, including three special issues published in July, September and December, by New England in July, September and December, by New 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by New England in July, September and December, by New England in July, September and December, by New England in July, September and December, by New England in July, September and December, by New England in July, September and December, by New England in July, September and December, by New England in July, September and December, by New England in July, September and December, by New England in July, September and December, by New England in July, September and December, by New England in July, September and December, by New England in July, September and December, by New England in July, September and December, by New England in July, September and December, by New England in July, September and December, by New England in July, September and December, by New England in July, September and December, by New England in July, September and December, by New England in July, September and December, by New England in July, September and December, by New England in July, September and 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Periodicals postage paid (USPS# 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 018-715) at Port land, ME and at additional entry points. 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Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list Subscriber list: We make a portion of our subscriber list available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you available to reputable firms for one-time use. If you would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call would prefer that we not include your name, please call Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at Donna Brassard at 207-761-8379 x327 or email her at donnab@mainebiz.biz. donnab@mainebiz.biz. donnab@mainebiz.biz. donnab@mainebiz.biz. donnab@mainebiz.biz. donnab@mainebiz.biz. donnab@mainebiz.biz. donnab@mainebiz.biz. donnab@mainebiz.biz. donnab@mainebiz.biz. donnab@mainebiz.biz. donnab@mainebiz.biz. donnab@mainebiz.biz. donnab@mainebiz.biz. donnab@mainebiz.biz. donnab@mainebiz.biz. donnab@mainebiz.biz. donnab@mainebiz.biz. donnab@mainebiz.biz. donnab@mainebiz.biz. 3 Viewpoints Editor's letter plus featured online content 19 How to work smarter, market more effectively 23 How to choose the right marketing partner 26 How to turn an idea into a business 39 On the Record Michael Rossney is opening a seafood shack in Castine 40 In Short Newsworthy people and performances 46 The List Maine-based public companies B U S I N E S S M A I N E I N E V E RY I S S U E 6 'Shark Tank' to hold open call in Portland 7 Credits & Debits 8 Loyal Biscuit Co. owner among Maine's SBA award winners 11 BizMoney Entrepreneurs fi nd new ways to leverage federal funding 12 Seattle fi rm buys buildings housing dialysis centers A roundup of Maine's business news 6 P H O T O / K AT I E M C K Y 39 Pierce Atwood's Got the Power maine massachusetts new hampshire rhode island washington, dc sweden Power generation and distribution. Regulatory matters and governance. Project financing and acquisition. Renewable, sustainable, and clean energy. Pierce Atwood's energy practice has some of the most talented lawyers in the country. Our firm provides best-in-class service to: • Utilities, pipelines, producers • Power generation project developers • Buyers and sellers of electricity and natural gas • Hydropower facilities • Renewable energy developers and operators Domestic and international energy clients rely on Pierce Atwood for our technical expertise and knowledge of the industry, as well as our distinctive approach to client service. Please visit us at pierceatwood.com/energy for more information. Pierce Atwood. There's a reason… Now, what was it you wanted to sell me? who you are, your company, your company's record, your company's product, your company's reputation, your company's customers, or what your company stands for. I don't know… Sales start before before before before before before before before your salesperson calls. your salesperson calls. Now, what was it you or what your company stands for. your salesperson calls. Sales start before your salesperson calls. Contact Publisher Donna Brassard at 207.761.8379 x327 or donnab@mainebiz.biz Warm up your cold calls with local B2B media advertising.

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