www.HartfordBusiness.com April 6, 2015 • Hartford Business Journal 15
SUCCE SS I S 1% I N S PI RATION,
99% KNOWI NG WHO TO AS K.
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Our readers respond to our advertisers' marketing messages.
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In the past 12 months, what actions, if any, have you taken as a result of reading Hartford Business Journal?
(% of Total Respondents)
55% Contacted a company because of an advertisement in Hartford Business Journal
65% Discussed an item you saw in Hartford Business Journal with others
57% Passed an item along or refer information to a business associate/client
25% Visited www.HartfordBusiness.com to send a link of an item to someone
33% Saved entire issue
33% Saved items of interest
03% None of these
55% Response
Source: Circulation Verification Council. Publication audit report and
reader survey for HBJ. July 1, 2013-March 31, 2014