Mainebiz

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V I I A P R I L 6 , 2 0 1 5 4 PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard EDITOR EDITOR EDITOR EDITOR EDITOR EDITOR EDITOR EDITOR Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR ONLINE EDITOR Dylan Martin Dylan Martin Dylan Martin Dylan Martin Dylan Martin Dylan Martin Dylan Martin Dylan Martin Dylan Martin Dylan Martin Dylan Martin Dylan Martin Dylan Martin SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS SENIOR WRITERS James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T E D I T O R I A L A S S I S TA N T Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT MANAGERS MANAGERS MANAGERS MANAGERS MANAGERS MANAGERS MANAGERS MANAGERS MANAGERS MANAGERS MANAGERS MANAGERS MANAGERS Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR COORDINATOR Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING EVENTS/MARKETING MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS HOSPITALITY EMERITUS Zoey Zoey Zoey Zoey Zoey Zoey CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER EDITORIAL RESEARCHER Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT RESEARCH ASSISTANT Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR CREATIVE DIRECTOR Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE ASSOCIATE ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR ART DIRECTOR Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva A division of A division of A division of A division of A division of A division of A division of A division of A division of A division of A division of A division of A division of A division of A division of New England New England New England New England New England New England New England New England New England New England New England New England New England New England New England Business Business Business Business Business Business Business Business Business Business Business Business Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC C E O C E O C E O C E O C E O C E O Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton PRESIDENT, PRESIDENT, PRESIDENT, PRESIDENT, PRESIDENT, PRESIDENT, PRESIDENT, PRESIDENT, PRESIDENT, PRESIDENT, PRESIDENT, PRESIDENT, GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER GROUP PUBLISHER Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel C F O C F O C F O C F O C F O C F O Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers C O N T E N T S 1 14 13 Jobs in the balance New Balance, Maine officials keep close eye on Pacific Rim trade agreement Maine farmers: Cultivating a profi t from organics Differentiating organic from local or natural foods remains a challenge Commentary TIFs benefit more than businesses Two-nation marketing strategy Downeast Maine and New Brunswick team up to attract visitors 20 M A R K E T I N G & B U S I N E S S D E V E L O P M E N T F O C U S 22 Home run for Lotto Fuseideas lands three-year contract to market Maine Lottery 24 Maine's largest advertising and marketing fi rms P H O T O / R U S S D I L L I N G H A M PH OTO / ALAN S TU BBS / C OU R TES Y S C H OODI C I NTER NATI ONAL S C U LPTU R E S YM POS I U M www.momentumconvention.com Tuesday, November 10 9:00am–4:00pm | Augusta Civic Center I N T E R E S T E D I N PA R T I C I PAT I N G ? Call Donna Brassard at 207.761.8379 x327 FOLLOW US @MBEVENTS #MOCO15 Be part of Maine's largest business-to-business event and network with customers and prospects. Space is limited, reserve early! Reserve your exhibit space now! PAV IL ION SP ONSOR: TD Bank REMO T E OF F ICE LOUNGE SP ONSOR: Portland International Jetport E XCLUSI V E V ENDOR SP ONSORS: Affordable Exhibit Displays | Broadreach Public Relations Headlight Audio Visual | Time Warner Cable | W.S. Emerson Company M O M EN T U M CO N V EN T I O N 2015 ACADIA SP ONSOR: SEBAGO SP ONSOR: Two-nation marketing strategy Downeast Maine and New Brunswick Fuseideas lands three-year contract Jan Goranson cuts pea shoots in a greenhouse at Goranson Farm in Dresden. The Schoodic Sculpture Trail is an outdoor exhibit that spans 200 miles along the coast of Down East Maine. At right, in Calais, is "Nexus" by Miles Chapin. 20 14

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