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20 Marketing two nations
The Down East
region is teaming up
with New Brunswick
on a joint tourism
marketing campaign.
22 Maine Lottery's new agency
Fuseideas, a Boston
advertising agency
with a Portland
office, takes over the
state Lottery account.
26 A granola that aims high
Lucy Benjamin
talks about the
origin and growth
of Lucy's Granola.
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MACHIAS
EASTPORT
SAINT JOHN
New Balance, Maine
officials keep close
eye on Pacific Rim
trade agreement
B y J a m e s M c C a r t h y
W
hat's at stake for Maine in the
Trans-Pacifi c Partnership, the
largest proposed free trade agreement
in history, involving the United States
and 11 countries on the Pacifi c Rim
and representing close to 40% of the
world's economy?
In two words: New Balance.
e Boston-based footwear company
still doesn't know for sure if the agreement
will eliminate footwear tariff s on shoes
made in Vietnam, since deal-making
has been cloaked in secrecy from the
James Mitchell of Mitchell Tardy
Government Affairs tops our list of
Maine's highest-paid lobbyists.
F O C U S M A R K E T I N G & B U S I N E S S
D E V E L O P M E N T
S E E W H O ' S N E X T O N PA G E 3 0
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b y l o r i v a l i g r a
S TA R T I N G O N P A G E 14
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A farmer's work is never done:
Mid-winter, Jan Goranson cuts
pea shoots in a greenhouse at
Goranson Farm in Dresden.
Differentiating
organic from local
or natural foods
remains a challenge
April 6, 2015
VO L . X X I N O. V I I
www.mainebiz.biz
New Balance, Maine
officials keep close
eye on Pacific Rim
