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QRCA VIEWS-03.2015

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Q U A L I TAT I V E R E S E A R C H C O N S U LTA N T S A S S O C I AT I O N 9 206-241-6050 Seattle ▼ Portland ▼ Las Vegas info@ConsumerOpinionServices.com Piece of mind Most research is about finding key information that will improve sales, provide a competitive edge, or help refine a message or product. at's why you call us. We are the experts in helping you find that missing piece of information. And that's truly peace of mind. Consistently Top Rated in the Impulse Survey -- We can handle your project anywhere passion•talent•inspiration 1000 Westgate Drive, Suite 252 St. Paul, MN 55114 USA Tel (toll free in N. America): 888-ORG-QRCA (888-674-7722) Phone: 651-290-7491 Fax: 651-290-2266 Email: info@qrca.org www.qrca.org QRCA 2014 - 2015 OFFICERS AND BOARD OF DIRECTORS Mark Sumpter President Monica Zinchiak Vice President Manny Schrager Treasurer Jay Zaltzman Secretary Susan Sweet Director Shaili Bhatt Director Marc-Andre´ Leduc Director Corette Haf Director Daniel Berkal Director Shannon Pfarr Thompson Executive Director Darrin Hubbard Assistant Executive Director Qualitative Research Consultants Association (QRCA) serves its members in the industry through education, promotion and representation. e statements and opinions expressed herein are those of the individual authors and do not necessarily represent the views of the association, its staff, or its board of directors, QRCA VIEWS, or its editors. Likewise, the appearance of advertisers, or QRCA members, does not constitute an endorsement of the products or services featured in this, past or subsequent issues of this quarterly publication. Copyright ©2014-2015 by the Qualitative Research Consultants Association. QRCA VIEWS is published quarterly. Subscriptions are complimentary to members of QRCA and are available to buyers upon request. Presort standard postage is paid at Springfield, MA. Printed in the U.S.A. Reprints and Submissions: QRCA VIEWS allows reprinting of material published here, upon request. Permission requests should be directed to QRCA. We are not responsible for unsolicited freelance manuscripts and photographs. Contact the editor in chief for contribution information. Advertising: For display and classified advertising rates and insertions, please contact New England Business Media LLC, 172 Shrewsbury Street, Worcester, MA 01604. (508) 705-8004, Fax (508) 755-8860. Ad Deadlines are April 27, July 6, and October 26, 2015.

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