Issue link: https://nebusinessmedia.uberflip.com/i/482881
50 QRCA VIEWS SPRING 2 0 15 www.qrca.org QRCA continues to conduct and record interviews with thought leaders in the qualitative research industry. These podcasts shed light on subjects of great interest to those whose work involves qualitative research. Podcasts of these interviews are available at the QRCA website (www.qrca.org) under the Publications link as streaming audio and can also be downloaded to your laptop or portable listening device as an MP3 file. Owen Shapiro, market researcher, strategist, speaker, and President of Shapiro+Raj, a Chicago-based strategic research firm, recently sat down with Karen Lynch, QRCA VIEWS Online Qual/ Tech Talk editor, to discuss his new book. Shapiro, who earned both an MBA with a concentration in Behavioral Sciences, and a Master's in Social Science from the University of Chicago, and a Bachelor's degree in Political Science from Reed College, co-authored Brand Shift: the Future of Brands and Marketing with futurist David Houle. The book begins with a history of brands and branding, then moves into an explanation of the forces at play in today's rapidly changing environment, an age Houle first labeled the "Shift Age." The book ends with trends that will impact brands and provides strategies to effectively navigate the changed landscape of the future. While Houle and Shapiro state, "Brand Shift: the Future of Brands and Marketing does not seek to be an authoritative or academic textbook on marketing," the dog-eared, flagged and notes-logged pages of the review copy we received tells a different story. We invite you to tune in to this interesting and enlighten- ing conversation. If you would like to hear an interview with an interesting person in the field of qualitative research, please contact Mike Carlon at mjcarlon@mac.com Check Out Another Great Podcast with OWEN SHAPIRO, SHAPIRO+RAJ Q R C A VIEWS Digital Edition PUBLISHED ACROSS MULTIPLE CHANNELS Now streamlined for search ability, speed, clarity, and readability. • Quick, easy navigation • Direct access to the Table of Contents • Content is searchable by Google, Bing, etc. Mobile draws all activity into the device (iPhone, iPad, Android, Kindle Fire) through the digital edition, making it a constantly updatable, one stop destination for ease of reading, browsing and connecting links to VIEWS advertisers. NEW n PODCAST n