Issue link: https://nebusinessmedia.uberflip.com/i/482881
32 QRCA VIEWS SPRING 2 0 15 www.qrca.org n TOOLBOX n USING JOURNEY LINES FOR INSIGHT AND IDEATION By Beverly Freeman n Google Inc. n Mountain View, CA n beverlyf@google.com and Mark Wehner n eBay Inc. n San Jose, CA n mwehner@ebay.com
