Issue link: https://nebusinessmedia.uberflip.com/i/482857
56 QRCA VIEWS WINTER 2 014 www.qrca.org Cut your research time for web or social media research: Visual research capabilities help you speed-read the web on any topic, making it faster to conduct Big Data/Content research using Zakta. Collaborate with clients: You can readily invite your client to join and review your research and col- laboration capabilities with the project in Zakta, achieving higher-quality research outcomes. Real-time collaboration helps teammates coordinate and work instanta- neously inside a project, while asynchro- nous collaboration tools let teammates work on a project at different times or from different locations. Research and organize projects: You can create one or more research projects and save and organize the information into folders. These folders can be accessible to all mem- bers of the research team to review and update as often as you like. Research the web using other specialized tools and incorporate content into your folders for a project or upload your own documents for the team to review. Irrelevant hits or search results can be rejected. An alert option allows you to continuously monitor the web for new information on key topics. Recruiting tool: Find people anywhere online. The tool can be used to develop screeners for potential respondents and to open the door for higher level screening and recruiting. This is especially useful for online projects or for identifying a location that will give you the densest population of acceptable respondents. Diversity of sources: You can target your research to only the "Visualizations can be copied and used to augment your reports by enhancing your visual storytelling." 1 "When it comes to the unstructured world of information that qualitative researchers work with, two important types of tools have evolved as key parts of the QR toolbox in the past decade or so: search engines and text analysis tools." 2 3 4 5 Speed Reading The Web C O N T I N U E D