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10 QRCA VIEWS WINTER 2 014 www.qrca.org T his statement is true for everyone, regardless of his or her place in the qualita- tive research industry – from a seasoned, longtime member to a newer qualita- tive researcher seeking professional development to a client looking for excel- lent resources about qualitative research. QRCA is the largest qualitative research association in the world, the place where one should turn for professional excellence and expertise. This year the strategic focus for the Board of Directors will continue to build upon QRCA's dedication to advancing the discipline of qualitative research world- wide. We will do this by continuing to provide industry-leading resources essential to all members, prospective members, and professionals who use and hire qualita- tive researchers. In the ever-evolving industry of qualitative research, it is vital that qualitative researchers use the most relevant methodologies, tools, and best practices; QRCA is working hard to stay out front as your leading resource. Membership is the backbone for any organization. To have strong member- ship, we must continue our focus on bringing new members to the organization and retaining current members. To accomplish this, QRCA will continue to offer, develop, and expand member benefits so that our members do remain at the forefront of our industry. If you've not checked out the membership benefits late- ly, I encourage you to visit the website and see what we have for you (and, if you haven't noticed, we've been working hard to simplify and streamline your website user experience). If you are not a member and are trying to decide whether or not you should join, here are just a few of our member benefits to help you in your professional development: • Member Forum: This is a private, members-only area where you can let your hair down and ask the questions you may not be comfortable asking on public forums such as LinkedIn. Topics vary from research issues, questions, and solutions to business issues and opportunities to networking opportunities. • Educational Opportunities: QRCA hosts its Annual Conference every fall. It is three days packed with learning and networking with other researchers as well as access to vendors and research suppliers. We have 18 local chapters across North America and one virtual chapter (for those who are not able to attend a local chap- ter meeting). We also have the seven Special Interest Groups (SIGs) where you can learn from and network with those working in similar industries. Check out our calendar of events to see what's going on next. • Other benefits include Qcasts, QRCA white papers, QRCAtv (featuring short educational videos), and training discounts with partner organizations – not to mention your free subscription to QRCA VIEWS. So, if you've not yet renewed your membership, or if you're on the fence about joining, now is the time you should join QRCA, so you can take advantage of a full year of member benefits. For those professionals who utilize qualitative research services, check out our monthly Qcasts for valuable (and free!) education about the latest trends in qualita- tive research. Make sure that you keep reading QRCA VIEWS – either through a free mailed subscription or by viewing our digital edition. And if you are seeking a highly qualified researcher, look no further than QRCA's Find A Researcher direc- tory at www.qrca.org. There is no place like QRCA for qualitative research expertise, and I am looking forward to the year ahead and the opportunity to work with outstanding volunteers to continue to improve this important resource. THERE IS NO PLACE LIKE QRCA! By Mark Sumpter Consumer Link Moderating & Research Consulting Inc. Chicago, IL mark@c-linkmoderatinge.com n FROM THE PRESIDENT n