58 QRCA VIEWS FA LL 2 014 www.qrca.org
A Tool that Delivers
Is Zakta the only or best search engine
out there? No. It is another tool that we
can put in our arsenal to help provide
more value-added deliverables to our
clients. I have only needed to use Zakta
a handful of times, but in those
instances I have had no problems with
the software or the options within the
software.
A monthly subscription can be cost-
prohibitive for an independent QRC;
however Zakta does offer free subscrip-
tions for basic services, and it is free for
the first month to try the service. The
specific Zakta product of interest to QR
professionals is called Zakta Marketing
(http://marketing.zakta.com). Zakta has
a variety of subscription plans to help
with the ebb and flow of research proj-
ect work and also allows you to down-
grade or upgrade your subscription
once a month, as needed.
Overall, this new tool does the job
that it promises: it makes the massive
amounts of data and content available
online more accessible to everyday
researchers, making social media
research and Big Data research a bit
more possible than it would be just
through major search engines. Real
projects can benefit from the direction
this type of research can provide and is
an approach any researcher should con-
sider when facing an online project that
seems daunting.
Need Insights?
QRCA.
One click.
1000+ qualitative experts.
Visit www.QRCA.org
Speed Reading The Web C O N T I N U E D
