Issue link: https://nebusinessmedia.uberflip.com/i/482857
Q U A L I TAT I V E R E S E A R C H C O N S U LTA N T S A S S O C I AT I O N 35 Apple Watch GoPro cameras Participants are justifiably nervous about sharing personal information in retail settings, e.g., paying with credit cards, entering a PIN, etc., preferring these actions occur off-camera. All the more reason for the moderator to wear Glass and remove it during these occasions. Glass is also useful in observing and capturing the moment in a more anthro- pological sense. For researchers who only capture pictures, the battery in Glass will last all day. In a set of projects, fellow qualitative researchers used Glass in retail settings to observe how people were interacting with a touchscreen TV or a kiosk. The researcher was casually posi- tioned at a distance with customers' backs to the researcher most of the time; this scenario helped to preserve some anonymity. In addition, by filming video in incre- ments, and by using an external charger (with a back-up recording device), the battery lasts about half a day. We have also found that having multiple pairs of Glass is ideal, when the option exists. Overall, the limited availability, battery life, and cost of Google Glass have pre- cluded it from being a totally disruptive smart device for our time. Head-to-Head Comparison The video and camera functions on wearables like Google Glass are very use- ful for qualitative research, yet with the current level of technology, most of today's C O N T I N U E D Google Glass, Wearables, and You GoPro cameras "Glass can be a practical tool for in situ interviews. Glass is also useful in observing and capturing the moment in a more anthropological sense."