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TOOLBOX
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By Laurie Tema-Lyn
Founder/President
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Practical Imagination Enterprises®
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Ringoes, NJ
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laurie@practical-imagination.com
SHOPALONG SUCCESS
12 Quick Tips for
I
recently completed a
major shopalong study
for a new client and was
reminded how a success-
ful shopalong study relies on
so many factors beyond the
researcher's expertise in
recruiting, designing the right
questions and activities, lis-
tening, and observing. These
studies involve many addi-
tional logistical details that
we have to manage well,
especially because we may
not have the support of a
facility and other personnel
resources to help us in situ.
The following are 12 tips for
making the shopalong experi-
ence more successful. Perhaps
you'll find some of these obvi-
ous, others you may not have
thought about…but you
should, before you undertake
a shopalong study.
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