Issue link: https://nebusinessmedia.uberflip.com/i/482797
Q U A L I TAT I V E R E S E A R C H C O N S U LTA N T S A S S O C I AT I O N 57 7:30 - 8:30 a.m. Healthy Connections 8:00 - 9:00 a.m. Breakfast 9:00 - 10:00 a.m. Educational Sessions • Leveraging your "Sweet Spot to Build Your Business" • Don't Take My Word For It: A Journalist's Guide to Bringing Presentations to Life with Quotes and Video • Ideation - Mobile and Online 10:00 - 10:15 a.m. Break in Marketplace 10:15 - 11:30 a.m. Annual Meeting and Town Hall 11:45am - 12:45 p.m. Educational Sessions • How Neuromarketing and Cognitive Science are Transforming Market Research • Sometimes It Takes a Village - Practical Lessons for Conducting Communities • Leveraging Qualitative for CX 12:45 - 2:30 p.m. Lunch & Awards 2:30 - 3:30 p.m. Marketplace/Optional SIG Meetings 3:30 - 4:30 p.m. Educational Sessions • How to Squeeze 100 in 50 • Me, My Selfie and I: A 21st Century Look at Collaborative Ethnography • Turbo Charge Your Online Qualitative with Online Projectives and Exercises! 4:30 - 5:00 p.m. Break in Marketplace 5:00 - 6:00 p.m. Roundtable Discussions 7:00 p.m. PARTY THURSDAY, October 16 7:30 - 8:30 a.m. Healthy Connections 8:00 - 9:00 a.m. Breakfast in Marketplace/ Optional Chapter Meetings 9:00 - 10:00 a.m. Educational Sessions • #MRX Disruption! Google Glass in Qualitative Market Research: What You Need to Know • EQ is the New IQ: Why Improving It Unlocks the Irrational Behavior You've Been Looking For • Leveraging Qualitative Research for Breakthrough Innovation 10:00 - 10:30 a.m. Break in Marketplace 10:30am - 12:00 p.m. Skill-Building Workshops • Producing Stunning Presentations Using Adobe Creativity Tools • Speak-Easy: Public Speaking Made Easy • Every QRC Needs a Great Website - Build One! 12:00 - 1:00 p.m. Lunch 1:00 - 2:30 p.m. Keynote: Client Panel 2:30 - 3:00 p.m. Break 3:00 - 4:00 p.m. Educational Sessions • Mobile, Smobile: How to Get In-Context Without In-Your-Face? • Three Tigers to Be Tamed: Problems & Solutions in Focus Groups • Leave the Gun. Take the Cannoli: Using Tradeoff Analysis to Strengthen Qualitative Analysis and Reports 4:00 - 4:15 p.m. Break 4:15 - 5:15 p.m. Roundtable Discussions 5:30 - 6:30 p.m. Farewell Cocktails 7:00 p.m. Dine-Arounds FRIDAY, October 17