6 QRCA VIEWS FA LL 2 014 www.qrca.org
VIEWS
QRCA
THE OFFICIAL PUBLICATION OF THE QUALITATIVE RESEARCH CONSULTANTS ASSOCIATION
FALL 2014
TABLE OF CONTENTS
MAKE YOUR REPORTS POP WITH CREATIVITY,
COLOR, AND CALL OUTS
34
TOOLBOX: Do your reports need sprucing up? Here are some tips for updates
that will make them more visually appealing.
SOCIAL MEDIA RESEARCH:
MORE THAN JUST KEEPING A PULSE
46
TECH TALK/ONLINE QUAL: This article takes some of the mystery out of how to
conduct thoughtful social media research and offers specifics on the four steps
in the process: proposing, planning, conducting, and reporting.
10 TIPS FOR COLLABORATIVE BUSINESS BUILDING
52
BUSINESS MATTERS: Ready to join forces with another researcher? These tips
help make collaboration painless, profitable, and inspiring.
56 | SNEAK PREVIEW OF THE QRCA
CONFERENCE IN NEW ORLEANS
NEWS FROM QRCA: Learn, Connect and…Let
The Good Times Roll! Take a preview look at
the career-enhancing presentations and special
networking events coming up at the QRCA Annual
Conference in New Orleans, October 15-17.
60 | NEW REVIEWS
BOOK REVIEWS: Ethnography Lessons – A Prim-
er enlightens those who have never conducted
ethnography about your role in the field when it
comes to conducting and writing the research.
The Interview: From Formal to Postmodern ex-
amines the history of the interview and presents
insights that should be in the front of mind for
all interviewers.
Editor-in-Chief:
Kay Corry Aubrey, kay@usabilityresources.net
Managing Editors:
Jenifer Simson Hartt, jenifer@harttandmind.com
and Joel Reish, joel@nextlevelresearch.com
Art Direction & Production:
Mitchell Hayes, mhayes@wbjournal.com
New England Business Media, LLC
(508) 755-8004 ext. 282
FEATURES EDITORS
Book Reviews: George Sloan, gsloan@yourcustomer.com
Business Matters: Laurie Tema-Lyn,
laurie@practical-imagination.com
Humor: Joel Reish, joel@nextlevelresearch.com
Global Research: Pat Sebena, psabena@qual.com
Luminaries: Judy Langer, judy@langerqual.com
Podcasts: Mike Carlon, mjcarlon@mac.com
Toolbox: Susan Saurage-Altenloh, ssaurage@saurageresearch.com
Schools of Thought: Suzanne Klein, skklein@verizon.net
Tech Talk/Online Qual: Mary Aviles, connect4mary@mac.com and
Ted Kendall, tk@thetriplescoop.com
Travel Wise: Deanna Manfriedi, deannaman@aol.com
Trends: Shaili Bhatt, shailib@crresearch.com
8 FROM THE EDITOR-IN-CHIEF
10 FROM THE PRESIDENT
11 INDEX OF ADVERTISERS
MAKING YOUR RESEARCH PAY OFF
IN LATIN AMERICA
40
CHECK OUT OUR NEW PODCAST
55
Jack Campisi is an Account Director with Civicom; a company serving the
market research community with virtual communications solutions.
