4 QRCA VIEWS FALL 2014 www.qrca.org
VIEWS
QRCA
THE OFFICIAL PUBLICATION OF THE QUALITATIVE RESEARCH CONSULTANTS ASSOCIATION
FALL 2014
TABLE OF CONTENTS
22
SPONTANEOUS
COMBUSTION:
SCHOOLS OF THOUGHT: A significant
phase of change and adaptation is at
our doorstep once again: the democ-
ratization of marketing as consumers
participate in developing the products
and services they want.
DAMN, DARN, AND F***:
Gender influences
word choice
TRENDS: Annie Pettit takes a fasci-
nating look at the linguistic trends
in how people are communicating
in social media, reflective of their
demographics.
RULES FOR ROAD WARRIORS:
How to survive globetrotting
TRAVEL WISE: QRC Road Warriors
share their tips for making the most
of business travel.
12 18
26
TOOLBOX: Moderators, like
improv actors, must be adept
at managing group
dynamics, instantly engage
others in meaningful dialogue,
and stimulate out-of-the-box
thinking. Improv skills and
training can provide useful
tools to help infuse energy and
creativity into focus groups.
Using improv
in focus groups
THE PARTICIPATION
ECONOMY:
From personal
relationships to crowd-
sourcing
