Issue link: https://nebusinessmedia.uberflip.com/i/482797
8 QRCA VIEWS FA LL 2 014 www.qrca.org F or many of us, fall is the time of fresh beginnings, and this issue of VIEWS is chock full of unique and useful information that will help transform your qualitative research practice. But before we get to the magazine's content, we are thrilled to announce our new publisher, New England Business Media, who will help us continue to evolve VIEWS digitally and as a premier journal of qualitative research. We are looking forward to working with them. Now let's turn to this issue's great content. First of all, you will find a complete schedule for this year's conference in New Orleans. Three pieces focus on the con- nection between technology and doing research with people. Sharon McIntyre writes about how to give Big Data "beating hearts and creative minds" by inviting the customers on whom the data is being collected into the process. Renee Murphy describes how to propose, plan, conduct, and report on a research project that leverages social media listening. Annie Pettit offers perspective on why you need to consider demographics when evaluating the language used in social media posts. Layla Shea and Kate Dennis present a checklist for QRCs who work solo, but want to collaborate with others as a way to expand their businesses and grow pro- fessionally. Within our Toolbox section, Nancy Hardwick demonstrates how to translate your findings into stunning visual reports that your clients will love. Paul Zuckerman shows how improv skills and training can provide invaluable skills for focus group moderators. Two of this issue's pieces focus on the practical side of global research. Antonella Fabri and Isabel Aneyba describe the cultural differences that bear watching if you want to work successfully with the Latino market. In "Practical Advice for Aspiring Road Warriors," Susan Fader, C. David Gustafson, and Pat Sabena share how they handle the joys and stresses of international travel. Please make sure to check out Mike Carlon's podcast interview with Jack Campisi of Civicom. Jack is one of the early pioneers in online qualitative research. In the interview, he shares his memories of how this technology has evolved and how he believes mobile qualitative will define its future. Speaking of digital platforms, make sure to visit online our magazine's new and more powerful digital platform which you can find in the VIEWS Magazine section on QRCA.ORG. NEBM is offering us technology that has the potential to trans- form our magazine. For example, articles will be easier to find with a simple key- word search; you'll be able to access (and save) articles more easily from your mobile phone or tablet; the magazine overall will have enhanced SEO, which will raise the profile of VIEWS as well as the QRCA. Joel Reish, VIEWS Managing Editor, will be publishing a detailed article on the new platform in an upcoming issue of Connections, so stay tuned and please tell us what you think! Finally, George Sloan introduces us to two great books: Ethnography Lessons – A Primer by Harry Wolcott, which is an introduction to this methodology, and The Interview – From Formal to Postmodern by Andrea Fontana and Anastasia H. Prokos, which deals with the history of interviewing and the lessons learned. Enjoy! VIEWS Welcomes Its New Publisher! Kay Corry Aubrey Usability Resources Inc. Bedford, MA kay@usabilityresources.net n FROM THE EDITOR-IN-CHIEF n