VIEWS
QRCA
I N S P I R AT I O N A N D R E S O U R C E S
F O R Q U A L I TAT I V E R E S E A R C H
F A L L 2 0 1 4
V O L U M E 1 3 • N U M B E R 1
SPONTANEOUS
COMBUSTION:
Using improv
in focus groups
Making Your
Research Pay Off in
LATIN AMERICA
Sneak Preview of the
QRCA Annual Conference
in New Orleans
Social Media Research: More
than just keeping a pulse