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2014 | Doing Business in Connecticut 27 W ith proven, relevant expertise, CERC provides clients with the knowledge and insight they need to gain a competitive advantage. CERC is a pioneer in the development of programs, technologies and capabilities to support effective economic development. CERC offers a complete range of services — from strategic planning, data gathering and communications, to outreach, site selection and business assistance. Through its accomplished, professional staff, commitment to customer service, and connection to a network of strategic partners, CERC has earned a reputation for excellence in Connecticut's economic development community. Here are just some of our offerings: Economic Development CERC has comprehensive economic development resources and works with an extensive network of state, regional, local and utility partners to promote Connecticut as a prime business location. From linking businesses to public and private programs, to identifying real estate and development opportunities best suited to communities, our resources include: • Connecticut's Business Response Center — provides businesses with the information they need to start, grow or expand in Connecticut; and maintains an online, searchable database of state, federal and private assistance programs indispensable for business recruitment and retention. • CERC SiteFinder® — Connecticut's local source for free commercial real estate and demographic data to help businesses analyze a potential investment. Research CERC provides objective research to gauge Connecticut's competitiveness and create a more prosperous state for residents and businesses. Whether you're trying to identify industries with the best growth prospects or looking for a greater understanding of market dynamics, regional economic change or industry growth, CERC's research team has data and insight at the local, national and global levels. CERC offers a variety of research products, resources and tools, as well as individually designed custom research to: • Generate demographics, town profiles and benchmark statistics • Research and analyze business and industry data • Identify a community's competitive strengths and weaknesses • Target industries and companies that complement existing business base • Determine the fiscal impact of any proposed project • Conduct economic impact analyses • Plan and implement business surveys • Provide insights on economic trends Marketing CERC has competitively priced, comprehensive marketing services to enhance economic development initiatives. CERC's marketing team can assist clients in developing communications and promotional strategies that integrate with current efforts, maximize budgets, target specific audiences and enhance outreach. From printed materials that command attention to public relations, special events, web sites and more, CERC is the state's only integrated marketing agency with a connection to the economic development community and the pulse of the political environment. CERC's marketing team can: • Deliver results-driven statewide marketing campaigns • Develop and execute marketing strategies • Conduct a SWOT analysis, market research and results-based metrics • Facilitate planning and manage the administration of committees • Produce highly creative, cohesive branding and tactics • Coordinate events and web-based promotions • Reach target audiences, including media SPONSORED REPORT CERC The Connecticut Economic Resource Center Inc. (CERC) is a non-profit corporation and public-private partnership that provides economic development services consistent with state strategies, leveraging Connecticut's unique advantages as a premier business location. Connecticut Economic Resource Center Inc. 805 Brook St., Bldg. 4, Rocky Hill, CT 06067 860.571.7136 or 800.392.2122 solutions@cerc.com www.cerc.om Follow us: @cercinc, @ctbusinessinfo, @cercsitefinder ▼ Comprehensive resources to support business attraction, formation and expansion ▼ Strategic planning and implementation to exceed communications goals ▼ Expert researchers to provide current economic data and in-depth analyses CERC Resources • CT's Business Response Center • CERC SiteFinder® • CERC Town Profiles • CERC Eye on Economics