Issue link: https://nebusinessmedia.uberflip.com/i/479629
www.HartfordBusiness.com March 3, 2014 • Hartford Business Journal BP-23 HBJBUSINESSPROFILES The Perfect Promotion — Helping To Connect People With Brands T he Perfect Promotion, LLC, is an award winning, West Hartford-based marketing and consulting business that was built from the ground up by one woman and her passion for promotion. In 1995, the company's founder and owner, Jody Ferrer, a former sales professional, recog- nized an unfilled niche in Hartford and started creating and supplying personalized stationery, invitations, and holiday cards to local businesses. With an emphasis on personal service, her business quickly grew. She incorporated as The Perfect Promotion in 2000. The company's reputation for doing whatever it takes to get clients the best products at the best prices allowed it to rapidly gain more and larger projects from area companies. The company expanded, adding professional marketing, sales and operations personnel as their client list grew to include respected local organizations and Fortune 500 corporations. Today The Perfect Promotion provides local, regional, national, and international businesses with comprehensive consulting services, high quality products, and expert pro- cess management for promotional marketing programs of any size, budget level or complexity. As a service-based business, The Perfect Promotion can support its clients' promotional marketing needs for: trade shows; sales or employee meetings; advertising, educational or public service campaigns; career development; health & wellness campaigns, recruiting or employee retention programs and many other corporate initiatives. Though the company has grown considerably since 2000, the emphasis on attentive and responsive customer service is still its driving force. It helps clients increase their brand visibility and communicate their messages creatively and cost-effec- tively by taking advantage of industry best practices, fostering supplier rela- tionships, and staying current with tech- nological advances in the ordering, dis- tribution, and management processes of promotional marketing programs. The Perfect Promotion, its owner and staff have been recognized with numer- ous awards, honors and certifications for dedication to the company's clients and the community in which it operates. Most recently, The Perfect Promotion won the Silver Award in the 2014 Image Awards Competition sponsored by Promotional Products Association International (PPAI). They were rec- ognized for their creative, insightful and effective brand- ing activities promoting their company's identity, prod- ucts and services to their customers and prospects. The award-winning campaign featured the effective use of pro- motional products, packaging and copywriting to deliver powerful brand messaging. The Perfect Promotion serves a wide range of clients in many different industries, with a concentration in the healthcare, financial services, and educational sectors and they are committed to developing memorable promotions each and every time. Pictured from left: Judi Mariano, Stacey Vendetta, amy Fields, Jody Ferrer and Elena Montauti. Not pictured: Mark Bosse. The Perfect Promotion Address: 801 Farmington Avenue West Hartford, CT 06119 Phone: (860) 523-1200 Fax: (860) 231-0627 Website: www.theperfectpromotion.net Names of Top Executives: Jody Ferrer, President/CEO Product or Service: The Perfect Promotion specializes in making brands visible through the strategic use of promotional products Year Founded: 2000 ' ' The company's reputation for doing whatever it takes to get clients the best products at the best prices allowed it to rapidly gain more and larger projects from area companies. p h o T o S / l i z C A l v i