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www.HartfordBusiness.com March 3, 2014 • Hartford Business Journal BP-7 HBJBUSINESSPROFILES Make Yourself Perfectly Clear A t Co-Communications, developing targeted messag- ing that drives meaningful action is a top priority. Whether our team of marketing, public relations and social media professionals is crafting a bylined article, building a marketing strategy or generating content for an inbound marketing program, clarity and impact are top of mind. After all, the goal is always to "make yourself per- fectly clear." "We live in a world where 'content overload' has become increasingly common. Our role is to collaborate with cli- ents to develop clear and authentic messages that break through the clutter and drive action," Jessica Lyon, Senior Vice President, Co-Communications, said. "We're always looking for creative and compelling ways to package our clients to help set them apart from their competition." Helping clients differentiate themselves amidst a "sea of sameness" is a familiar challenge for Co-Communications. In recent years, the agency has assisted a growing number of for-profit and non-profit clients with developing strategic communications plans that support marketing and busi- ness goals. As part of the process, Co-Communications often commissions custom research which provides not only compelling news hooks, but quantifiable data to share with clients, prospects and strategic partners. This data can also be used to support inbound marketing strate- gies, which pull in prospects and convert them into leads through relevant and compelling content. As strategic problem solvers, Co-Communications works with clients to identify the strategies and tactics that will move the needle and generate ROI – be it securing strategic business partners, cultivating leads or leveraging inbound marketing to close new clients. By tethering mar- keting to clients' sales cycles, Co-Communications is able to develop smart, optimized content that resonates with a company's buyer personas and pulls in like-minded, web surfing audiences to help attract more qualified leads. The team then works with clients' sales professionals to hone their pitches. In addition to helping drive revenue for its diverse client base — which ranges from startups to Fortune 500s — Co- Communications represents numerous local, regional and national non-profit organizations. In 2012, Co-Communi- cations was named the CT Association of Nonprofits (CT Nonprofits) exclusive endorsed partner for marketing and public relations services. Regardless of the client's industry or nature of the project, collaboration is a core component of Co-Commu- nications' process. Building and sustaining collaborative relationships with clients and colleagues has allowed Co- Communications to grow consistently and successfully enter new markets. It has also fostered many longstanding client relationships. Through ongoing collaboration with cli- ents and partners, Co-Communications develops strategies that unify all of an organization's marketing and communi- cations activities and aligns with the client's core objectives. Everything the agency does is custom-tailored to best meet the individual client's needs and maximize their investment. "We're far from 'one size fits all,'" Lyon said. "Our goal is to uncover what makes each client unique, develop a deep understanding of their business goals and identify the most effective solution to not only meet, but exceed their expectations." In 2014, the agency looks forward to relocating its grow- ing Westchester office to White Plains along with sustain- ing growth patterns in Connecticut and New York City. With each will come more opportunities to help clients "make yourself perfectly clear." the Co-Communications staff. Co-Communications Locations: 2 Forest Park Drive, Farmington, CT 06032 332 E. Main Street, Mount Kisco, NY 10549; 60 E. 42nd Street, 40th floor, New York, NY 10165 Phone: 860-676-4400 Web Site: www.cocommunications.com Number of Employees: 15 Top Executives: Stacey Cohen, President; Jessica Lyon, Senior Vice President Product or Service: Integrated Marketing Communications Year Founded: 1997 ' ' Developing targeted messaging that breaks through the clutter and drives action is a top priority.