Hartford Business Journal Special Editions

Business Profiles 2014

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BP-18 Hartford Business Journal • March 3, 2014 www.HartfordBusiness.com HBJBUSINESSPROFILES CT's Fastest Growing Billboard Company Continues To Expand D avid Gannon and his partners founded Independent Outdoor in 2008. A small but dynamic company, its team possesses many years of billboard advertising experience here in Connecticut. It is their goal to provide businesses with some of the best billboard locations in the state, making their clients visible to thousands of consum- ers on the roadways each day. At Independent Outdoor's inception, the company oper- ated a couple of billboards in Hartford. Over time, having extensive knowledge of development opportunities in the region allowed the company to quickly expand. These days Independent Outdoor boasts some of the "the best digital locations in CT." With the advent of the digital billboard, a more recent marketing approach, companies now have another effective means of reaching potential customers. Instead of one advertisement per space, digital boards afford clients the opportunity to feature more advertise- ments on one billboard, as it rotates six advertisements throughout the day. With billboards in Hartford, New Haven, and Fairfield Counties, as well as western Massa- chusetts and Boston, the company's remarkable growth is projected to continue, with plans already in place to erect billboards in six more locations in the spring of 2014. Based in Wallingford, Independent Outdoor is locally owned and operated. The team's years of experience, cou- pled with its knowledge of the state and its various commu- nities, results in unique service to its clients. It's important to Independent Outdoor that they "keep money here local- ly" and build up the region's economy. As a customer-cen- tric business, Independent Outdoor strives to simplify the advertising process. The graphic designer on staff is able to create an advertisement in a day or so, allowing clients to begin their marketing campaign swiftly and effectively. The company also has the ability to change their digital bill- boards quickly to accommodate time sensitive marketing campaigns. Independent Outdoor takes pride in maintain- ing close communication with its clients, always striving for superlative service. Should an issue arise, "All decisions are made locally, no waiting," thus securing fast resolutions. When scouting for billboard locations, Independent Outdoor concentrates on towns that allow billboards, taking care to maintain its sites and "always makes sure they look presentable." The folks at Independent "like to give back to the communities we operate in," as they feel fortunate to be a part of the community's landscape. One way they like to show their appreciation is to donate advertis- ing space to organizations such as The United Way, Yale's Closer to Free, the City of Hartford, Easter Seals, New Haven Board of Education, Hope Water Foundation, and many more. They also provide discounts to some non-profit organizations, allowing them the opportunity to advertise in prime locations, as well. The team at Independent Outdoor has seen quick growth and expects to continue this trend, both digitally, as well as with the acquisition of existing billboards, making it an excellent choice for any advertiser who values exper- tise and exceptional service. In front of their newest Hartford location, pictured left to right are: Eric Lambert, Dave Gannon and Mike Kaplan. Independent Outdoor Address: 346 Quinnipiac Street, Bldg. 1, 3rd Floor Wallingford, CT 06492 Phone: 203-626-9631 Fax: 203-793-7082 Website: www.independentoutdoor.com Number of Employees: 5 Top Executives: Dave Gannon, Eric Lambert Product or Service: Outdoor Advertising Year Founded: 2006 ' ' With the advent of the digital billboard, a more recent marketing approach, companies now have another effective means of reaching potential customers. P H O T O / L i z C A L V i

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