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70 Hartford Business Journal • November 26, 2012 www.HartfordBusiness.com 1 Prestige Drive, Meriden, CT 06450 | 203.237.5523 | www.cfrglobal.com T The Center for Research, Inc. (CFR) is a national research organization and recognized leader in the world of emerging research technologies. Through responsively delivering data-driven market research that enables clients to assess and support business objectives, CFR has become a trusted, strategic part- ner in the following industries: Consumer Packaged Goods, Banking and Finance, Healthcare, and Utilities. Additionally, CFR has developed specialty research prod- ucts for educational institutions, associations, golf courses, advertising and public relations firms, and municipalities. By partnering best practices with innovative research methodologies, CFR exceeds client expectations by making research both actionable and affordable. In addition to offering a wide-range of traditional research methods including telephone, focus group, and in-person interviews, as well as mail and web based surveys, CFR offers technology-driven research solutions. While its state-of-the-art focus group facility is located in CFR's Meriden, Connecticut headquarters, actual focus groups can be viewed from anywhere in the world – saving clients both time and financial resources. CFR also utilizes leading research technology to host focus groups by engaging smart phone users as well as incorporating eye tracking technology for consumer package goods studies and website development. As a valued partner, CFR's Founder and President Michael Vigeant has been invited to speak at respected industry conferences including those hosted by New England Society for Association Executives, American Water Works Association, Northeast Public Power Association, Connecticut Section PGA, New England Water Works Association, Tufts University, National Association of Water Companies, and Grayling Associates. While serving clients globally, CFR remains committed to its local community by serving on the board of directors for "The Anti-Bulling Initiative," providing scholar- ships for students in the Southern Connecticut Conference, and "granting wishes" for the Make-A-Wish Foundation. Leading with an entrepreneurial spirit and desire to support local non-profits, Michael Vigeant was recently acknowledged by the Hart- ford Business Journal, with the distinction of being named a member of "40 Under Forty" class for 2012. Banking on Research Today's national and regional banking industry faces a highly competitive mar- ketplace. Consumers, both individual and business alike, have unlimited choices amidst the banking and lending offerings. In order for CFR's banking clients to more effectively market product and services offerings as well as maintain a level of service that customers have come to expect, CFR's Community Market Assessment uncovers the challenges that consumers face when choosing a bank or lender. Through a telephone survey methodology, the Community Market Assessment gauges an awareness of services offered, perception of the bank, customer satisfac- tion levels, customer expectations, desired services, and interest in new technological solutions. The actionable data garnered drives the client's marketing plan, customer communications, technology improvements and interactions among the consumer populations within the communities of service. Healthy Numbers Healthcare networks and hospitals are faced with unique marketing challenges with respect to patients, those who interact with services, and third party vendors. Since patients have several provider options when it comes to choosing healthcare, the provider's reputation and service offerings are crucial to the success of the orga- nization. Through CFR's Community Market Assessment, healthcare networks and hospitals are able to assess the organization's reputation and better understanding whether service offerings are meeting the needs of the patients. By utilizing a combination of telephone and email surveys as well as focus group studies, CFR's Community Market Assessment for healthcare providers gauges patient or member satisfaction levels in addition to perception and awareness of programs and services offered. Data driven results from the Community Market Assessment have led clients to augment marketing plans, enhance service offerings, and address patient expectations. The Center for Research's headquarters, a dedicated 16 station CATI Call Center, offers professional, quality, and personal service along with cost effective, accurate and quick turnaround research The Center for Research focus group facility is a preferred Connecticut choice for moderators seeking fresh, qualified respondents, professional support staff, a safe comfortable setting, and reasonable rates. e Center for Research Technology-Driven Research Solutions Make Data Collection Actionable and Affordable R e T R o s p e c T i v e Special advertiSing Section 20th Anniversary Issue ' rough responsively delivering data-driven market research that enables clients to assess and support business objectives, CFR has become a trusted, strategic partner. ' @cfrglobal www.facebook.com/CFRGlobal