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www.wbjournal.com Worcester Business Journal Business Profiles 2014 15 s trength. Soundness. Stability. Dependability. With a rock solid reputation of serving the community, it's no wonder Fidelity has stood the test of time for more than a century. Although a lot has changed since the bank first opened its doors in 1888, one thing hasn't – doing what's right for every client. Fidelity is focused on giving personalized service, which empowers its employ- ees to do the right thing for its clients. Fidelity takes that service one step further with LifeDesign, its unique approach to personalized banking. Simply stated, LifeDesign takes a big-picture look at a cli- ent's needs, whether they're for personal or commercial purposes. From a mortgage loan to a business line of credit, Fidelity helps clients determine how it will fit into their financial blueprint. LifeDesign is the key to helping them get where they want to be. LifeDesign is in action every day at all of Fidelity's full-service offices in Leominster, Worcester, Fitchburg, Gardner, Millbury and Shirley. At Fidelity, the importance of providing a working atmosphere based on trust and respect cannot be under- stated. In recognition of this, the bank's employees have helped name Fidelity to The Boston Globe's list of Top Places to Work three years in a row. It's a recognition of which the bank is very proud. Fidelity has also been recognized for its financial soundness. BauerFinancial Inc., the nation's leading inde- pendent bank rating and research firm, has given the bank a "5-star" rating. This ranking was earned by excel- ling in the areas of capital adequacy, profitability and asset quality. Although these accolades are appreciated, Fidelity believes it's just as important to recognize the efforts of others. There are many worthwhile causes and non- profit organizations in Central Massachusetts that deserve support. In fact, in 2014, Fidelity Bank announced the LifeDesign Community dividend, a new program that furthers the support provided to local community orga- nizations and causes. Fidelity and its employees annually contribute thou- sands of dollars and hundreds of volunteer hours to sev- eral of these causes, including the SHINE Initiative, which brings awareness of the issue of mental illness, especially in children and young adults. Employees hold fund-raising events throughout the year and have helped boost the total amount of donations to the SHINE Initiative since its inception in 2004 to more than $700,000. As part of its overall mission, Fidelity will continue to invest in the communities it serves and support the finan- cial aspirations of its clients. The bank is committed to reinvesting capital to improve client conveniences, rang- ing from next –generation banking technology to new, state-of-the art banking offices. As Fidelity Bank grows, it takes time to appreciate the loyalty and support of the families, individuals, busi- nesses, nonprofits and municipalities who have trusted Fidelity Bank with their financial needs. Fidelity Bank looks forward to continuing these relationships for years to come. n L e o m I N s t e r , m a Fidelity Bank Address: 9 Leominster Connector, Leominster, MA 01453 Phone: 800-581-5363 Website: www. fidelitybankonline.com Product or Service: Financial Services/ Banking No. of Employees: 127 Head of Company: Edward F. Manzi Jr., Chairman & CEO; John F. Merrill, President & COO Year Founded: 1888 Fidelity Bank: Supporting Individuals, Businesses and the Greater Community for More Than a Century