Issue link: https://nebusinessmedia.uberflip.com/i/473095
W W W. M A I N E B I Z . B I Z 19 M A R C H 9 , 2 0 1 5 A recently completed menu survey by Chicago-based Technomic Inc., a food-industry research firm, deter- mined that West Coast restaurants are a strong market for Maine lobster. "at goes back to the question of, 'Where are our markets?'" Jacobson says. "If California consumers demand Maine lobster and will pay a pre- mium, suppliers will supply it." Storytelling will have a big part in selling the product, Stone says. "We'll be looking at lobstermen as our spokespeople and working with them to have them broadcast the message," she says. "ey are the storytellers. It's their livelihood." Says Jacobson, "We'll focus on people in the industry and what they do and how they do it — the sustain- ability that's built into our laws, the solitary nature of fishing, doing every- thing by hand, a traditional indus- try that families pass down through generations. e iconic Maine fishing village. We'll tell those stories. Look at what moves the needle in the food market: People are looking for local, for authentic. ey want to know where they food came from. We have incredible stories around that." L S , a w r i t e r b a s e d i n B a s s H a r b o r, c a n b e r e a c h e d a t @ . Matt Jacobson, executive director of Maine Lobster Marketing Collaborative, along the working waterfront in Portland. 1-800-966-9172 Androscoggin Bank welcomes two great additions to its Board of Directors. Foster A. Stewart Jr. Mike Ouellet Lewiston • Auburn • Brunswick • Portland • Lisbon Falls Jay • Turner • South Paris • Gray • Scarborough androscogginbank.com For more information, or to register, visit www.mainebiz.biz/OTRportland or call 207.761.8379 x341 Get out from behind your desk to meet and mingle with other business execs at a special reception for Mainebiz readers. Mainebiz is coming to six new regions of the state to continue facilitating face-to-face networking for the business community. admission is free complimentary hors d'oeuvres cash bar R E G I O N A L S P O N S O R S 5–7pm | State Theatre Portland, March 19