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V M A R C H 9 , 2 0 1 5 4 PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER PUBLISHER Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard Donna Brassard EDITOR DITOR DITOR DITOR DITOR DITOR DITOR Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen Peter Van Allen ONLINE NLINE NLINE NLINE NLINE NLINE NLINE EDITOR DITOR DITOR DITOR DITOR DITOR DITOR Dylan Martin Dylan Martin Dylan Martin Dylan Martin Dylan Martin Dylan Martin Dylan Martin Dylan Martin Dylan Martin Dylan Martin Dylan Martin Dylan Martin Dylan Martin SENIOR WRITERS ENIOR WRITERS ENIOR WRITERS ENIOR WRITERS ENIOR WRITERS ENIOR WRITERS ENIOR WRITERS ENIOR WRITERS ENIOR WRITERS ENIOR WRITERS ENIOR WRITERS ENIOR WRITERS ENIOR WRITERS ENIOR WRITERS ENIOR WRITERS ENIOR WRITERS James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, James McCarthy, Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra Lori Valigra E D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T D I T O R I A L A S S I S TA N T Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret Mark Jeanneret SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT SENIOR ACCOUNT MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGERS Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Ken Hanson, Andrea Tetzlaff, Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg Betsy VanderPloeg ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER ACCOUNT MANAGER David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth David Tremberth AUDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT UDIENCE DEVELOPMENT COORDINATOR OORDINATOR OORDINATOR OORDINATOR OORDINATOR OORDINATOR OORDINATOR OORDINATOR OORDINATOR OORDINATOR OORDINATOR OORDINATOR OORDINATOR OORDINATOR Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley Kelly Ansley EVENT VENT VENT VENT VENT VENT VENTS/MARKETING /MARKETING /MARKETING /MARKETING /MARKETING /MARKETING /MARKETING /MARKETING /MARKETING /MARKETING /MARKETING /MARKETING /MARKETING /MARKETING /MARKETING MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER MANAGER Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy Rebekah Roy HO HO HO HO HOSPITALITY PITALITY PITALITY PITALITY PITALITY PITALITY PITALITY PITALITY PITALITY PITALITY EMERITU MERITU MERITU MERITU MERITU MERITU MERITU MERITU MERITUS Zoey Zoey Zoey Zoey Zoey Zoey CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS CONTRIBUTING WRITERS Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Tina Fischer, Jim Milliken, Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Doug Packard, Douglas Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Rooks, Laurie Schreiber, Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen Jennifer Van Allen EDITORI ITORI ITORI ITORI ITORI ITORI ITORIAL AL AL AL AL RESE RESE RESE RESE RESE RESE RESEARCH CH CH CHER ER ER ER ER Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus Roger Magnus RESE RESE RESE RESE RESE RESE RESEARCH ASSIST CH ASSIST CH ASSIST CH ASSIST CH ASSIST CH ASSIST CH ASSIST CH ASSIST CH ASSIST CH ASSIST CH ASSIST CH ASSISTANT NT NT NT Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin Heide Martin CRE CRE CRE CRE CRE CREATIVE TIVE TIVE TIVE TIVE TIVE DIRE IRE IRE IRE IRECTOR TOR TOR TOR TOR TOR Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder Jan Holder ASSO ASSO ASSO ASSO ASSO ASSO ASSOCIATE TE TE TE ART DIRE ART DIRE ART DIRE ART DIRE ART DIRE ART DIRE ART DIRE ART DIRE ART DIRE ART DIRECTOR TOR TOR TOR TOR TOR Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva Matt Selva A division of A division of A division of A division of A division of A division of A division of A division of A division of A division of A division of A division of A division of A division of A division of New England New England New England New England New England New England New England New England New England New England New England New England New England New England New England Business Business Business Business Business Business Business Business Business Business Business Business Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC Media LLC C E O C E O C E O C E O C E O C E O Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton Peter Stanton PR PR PR PR PRESID SID SID SID SID SIDENT, NT, NT, NT, NT, GR GR GR GROUP PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISH PUBLISHER Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel Joe Zwiebel C F O C F O C F O C F O C F O C F O Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers Mary Rogers C O N T E N T S 1 18 WEX continues to eye expansion A decade after IPO, technology is integral to global growth What to do with an icon Boston PR firm hired to retool branding for Maine lobster Lean retail In his new company, Bull Moose founder and President Brett Wickard uses statistics to infer customers' future buying patterns 20 T E C H N O L O G Y F O C U S 24 Transformative technology Two companies embrace 3D printing in their product development processes P H O T O / T I M G R E E N WAY R E N D E R I N G / RO L L E A S E I N N OVAT I O N C E N T E R 1 Delivering Results for Maine Businesses Since 1992 Direct Mail • Email • Social Delivering results since 1992 Rockland, ME | www.TargetMaine.com | (207) 596-6203 Visit Our Website to Learn More! NEUROREHAB SERVICES For those working to recover from a brain injury, a comprehensive, coordinated treatment plan is essential. At the Goodwill NeuroRehab Services, we provide teams of specialists who assist in the redevelopment of physical mobility, memory, self-care, communication and other skills. To learn more, contact us or visit us: 75 Washington Avenue, Suite 300 | Portland | 800.341.4516 618 Main Street | Lewiston | 800.352.9547 comprehensive. coordinated. goodwillnne.org Melissa Smith, WEX president and CEO, and Stephen Crowley, senior vice president of shared services and CIO. 3-D scanned CAD blueprint of a part used for window coverings 24