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Central Mass/MetroWest Health Care Resouce Guide

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8 The Central Mass/MetroWest Health Care Resource Guide • 2014 – 2015 WBJ VIDEO Services Well executed, targeted videos can drive traffic to your web site, convert visitors into customers, and improve search results – let us help you explore whether video can be a difference maker in your marketing mix this year! Here Are 5 Top Video Ideas That The WBJ Can Do For You: ›› Company Profiles: An overview and tour of your firm and its capabilities. ›› Commemorative Events: Celebrate an anniversary, award, accreditation, new facility, or other achievements. ›› Executive Interviews: Have your senior executives share valuable perspective and expertise. ›› Product and Service Overview: Describing your products and services and help new customers understand what makes you special. ›› Training: Using video modules to train your team on site or at another location. For more information call Associate Publisher, Mark Murray at 508-755-8004 (x227) or email mmurray@wbjournal.com We help you unleash the power of VIDEO! in condition, thus enhancing patient care, reducing overlap and errors and promoting a safe and effective con- tinuum of care. Dr. John D. Halamka, chief information officer at Beth Is- rael Deaconess Medical Center and Harvard Medical School, said tech- nology fosters more coordination, which, in turn, promotes better "care traffic control." Additionally, technology is in- vading the surgical suite. Federal spending caps call for more efficient processes and technology to meet the increased demand by facilitating quicker recovery, shorter hospital stays and better patient care. Further- more, Halamka said technological innovation can help drive down the cost of care, promote more minimally invasive surgery, deliver greater val- ue, encourage more virtual visits and consultations and increase the qual- ity of care. Procedures that once re- quired a two-week inpatient stay are now done as day surgeries. And bio- medical technology is creating more effective drug and gene therapies, re- ducing the number of surgeries that must be performed. National agencies have begun to examine the various medical devices within hospital systems, seeking ways to link them for more efficient pa- tient care. Five years ago, the federal government passed the Health In- formation Technology for Economic and Clinical Health Act (HITECH), which created a foundation for in- teroperability between systems. e idea is to send point-of-care informa- tion to the electronic medical record as well as to a storage hub, where all providers can access it. In 2012, the U.S. Food and Drug Administration (FDA) and the As- sociation for the Advancement of Medical Instrumentation (AAMI), an industry group, discussed the need for a set of interoperability stan- dards to optimize data sharing and transmission among medical devices. e standards will apply to soware applications, firmware and soware run on hardware devices with the ul- timate goal of interfacing all facets of medical information technology. Patient-driven care In addition to connecting all pro- viders and medical devices within a hospital system, technology is invit- ing patients to join the conversation. Patient portals, which many health David Przesiek, Senior Vice President, Fallon Health Welcoming New Patients! n Internal Medicine & Family Medicine Welcoming new patients in Auburn, Framingham, Franklin, Millis, Northborough, Shrewsbury, Sterling, and Worcester. n Obstetrics & Gynecology Welcoming new patients in Northborough, Milford, and Framingham. Oncology • Infectious Disease • Geriatrics Endocrinology • Neurology • Pulmonary Sleep Medicine • Breast Health • Cardiology Interventional Cardiology • Cardiac Surgery Cardiothoracic Surgery • Thoracic Surgery General Surgery Committed to providing health care services where and when you need them. COntaCt us OnlIne www.StVincentMedGroup.com • www.MetrowestPhysicians.com

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