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46 Worcester Business Journal • Giving Guide 2014 www.wbjournal.com Tower Hill Botanic Garden of the Worcester County Horticultural Society Future Goals By 2020, Tower Hill Botanic Garden will: Improve the ability of our gardens and facilities to connect with and serve the public. Our gardens and facilities are foundational to our ability to achieve our mission. By reviewing and updating our plans for the future, we will ensure that Tower Hill delights and inspires visitors for generations to come. Cultivate lifelong connections between people and plants through inspiring garden experiences and fun, innovative programming. With an emphasis on children, we will cultivate lifelong connections, build on our expertise in ornamental, economic, and ecological horticulture, while focusing our programs around core themes of agriculture, wellness and nature. Grow the number of new and repeat visitors and participants engaged in the work of Tower Hill. To continue to thrive, we must engage more and a wider variety of people of all ages and from diverse backgrounds. Our neighbors will see us as an essential part of their lives and their community, and our members will engage with us and become our best ambassadors and most vocal advocates. Build a financially and environmentally sustainable organization. We will lead by example through accessible and sustainable facilities and operations, grow our visitation, diversify and grow our financial support, retain high-quality staff, recruit and support an engaged board. Fundraising Events/ Giving Opportunities Corporate Sponsorship: Tower Hill has moved to a more effective event model comprised of a series of month-long events to maximize our program opportunities for the public, reduce the risk of bad weather and improve the marketing and exposure we offer our corporate partners. Our three new events under this model are : • A Month of Harvest: Held 9/20 through 10/13 cele- brates our heirloom apple orchard, spectacular vegetable garden, local artists and artisanal products, includes our Begonia and Gesneriad Show and emphasizes family activities. • Winter Re-Imagined: 11/28 – 12/30 (Holly Days) features magically festive displays of trees, wreaths, topiaries and decorations. Entertainment, demonstra- tions and children's activities are offered each weekend and Wednesday and Thursday evenings throughout the five-week celebration (reaches over 7500 guests) • Flora in February: 2/7/15 – 2/22/15 four weekends of floral delight will be kicked off with our Orchid Show and professional floral arrangement displays and capped with our spectacular Camellia Show. It will include a week of school vacation programming, special classes and week- ends, featuring the joy and color of flowers. Annual Plant Sale: 6/6/15, This signature day-long event welcomes over 2,000 visitors and is a favorite of THBG mem- bers and visitors. Advertise in Grow With Us E-Magazine and Course Bulletin: THBG's newly revamped publication with insider articles, compelling feature writers, member, volunteer and donor profiles, course highlights and listings, stunning new images of Tower Hill and our landscape with a growing distribution of 15,000 e-addresses and 8,000 printed pieces to Greater Worcester households. Donate to the Garden Within Reach: Our new project is a garden, accessible for all, but especially designed for individuals with mobility issues. We are still eagerly accept- ing contributions for this important garden, located at the heart of our property, that will allow us to bring the joys and benefits of gardening to all of our guests. Become a Member! We rely on the support of our 6,000+ members to help us achieve our goals, maintain our gar- dens and provide dynamic, impactful programs. We invite you, your friends, family and employees to join our family and be inspired every day. Volunteer Opportunities Send Your Crew for the Day!: treat your employees to a day in the garden planting bulbs, removing invasive plants and helping people enjoy our events all for a good cause. We welcome all sizes of corporate groups for their volunteer service days. Garden Volunteer: Join our team of specially trained garden volunteers in the garden on Wednesday or Friday mornings and Tuesday afternoons in the Spring, Summer and Fall. If you are interested in being a weekend garden volunteer, please let us know. It's a great time to spend actively outdoors with a wonderful group of new friends. Other Volunteer Opportunities: Garden Docents, Education Volunteers, 2nd Grader Program Guides, Special Event Staff, Administrative Support, Greeters, Reception Support, Library Support and Information Table staff. Board of Directors Christopher S. Reece, EMA Partners, Board President Katherine F. Abbott, CEO MISSION STATEMENT Service area: Tower Hill visitors come primarily from the Greater Worcester Area and we welcome guests from across New England, the country and the world. Inspire the use and appreciation of horticulture to improve lives, enrich communities and strengthen commitment to the natural world. Earned revenue ............ 37% Gifts and Grants ............ 16% Investment Income ....... 47% Top funding sources: Dale R. Harger, Vice President Barbara L. Morse, Vice President Robin D. Whitney, Vice President Howard W. Peterson, Treasurer Theodore E. Shasta, Assistant Treasurer Jeremy F. O'Connell, Secretary Patricia E. Bigelow Nazneen P. Cooper Betsy C. DeMallie Penelope Dewar Curtis J. Falzoi Thomas F. Halpin Michele Hanss Beverly V. Harris James D. Karadimos David Kirschner John D. Lee Richard A. Leif Satya Mitra Douglas T. Radigan Franklin A. Reece Sarah P. C. Ribeiro Elaine M. Richardson Shirley J. Williams Tower Hill Botanic Garden of the Worcester County Horticultural Society 11 French Drive Boylston, MA 01505 Phone: 508-869-6111 www.towerhillbg.org Full-time employees: 22 Annual revenues: $5,842,713 Year founded: 1842