82 Worcester Business Journal • www.wbjournal.com
According to research conducted by the Association of Magazine Media, magazines continue to attract loyal,
affluent, engaged audiences. While daily newspapers may be struggling, niche publications such as Worcester
Business Journal continue to engage their readers at a high level.
With an average age of 55 and household income of $175k, WBJ readers are a loyal and powerful audience.
While our popular digital products have allowed us to expand our audience, readers continue to spend quality
time with the print publication – both its editorial and advertising content.
So the next time someone tells you print is dead – tell them to get their facts straight.
We've all heard it, but funny thing is, rumors of the death of print have been greatly exaggerated.
Here are a few facts from an independent reader survey of WBJ readers:
• WBJ readers spend an average of 26 minutes with each issue
• 77% of print subscribers prefer to read their issue in print
• WBJ print subscribers read an average of 3.7 out of every four issues
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In print, Online, In person
Put the impact of the WBJ to work for your business today.
Call Associate Publisher Mark Murray
at 508-755-8004 ext. 227
or email at murray@wbjournal.com
