wbjournal.com | October 19, 2026 | Worcester Business Journal 9
Community
strawberry shortcake, said Andre,
who assumed ownership of the farm
in 2018. "My dad, he had a lot of
energy, and he definitely saw the
potential of what the farm could be as
a destination."
For many of the region's farmers,
selling their products oen requires
help from neighboring farms.
"e incredible thing is that we
have all these farms all over the re-
gion, but it's not really competitive; it's
more collaborative," Reed said. "Our
farmers want to help each other out.
ey don't want to do more business
than the guy down the street. ey
want both to succeed."
Tougas Family Farm sells a portion
of its apples at a farmstand in Need-
ham and works with breweries like
Cold Harbor Brewing in Westborough
to make beer and hard cider. (Tou-
gas acquired a full-time malt liquor
license two years ago.) Many area
farms' country stores and bakeries
feature products from neighboring
farms.
"It's a strength that we have here in
Central Massachusetts, that we have
such a diversity of different types of
farms," Tougas said.
Tougas Family Farm LLC
Northborough
tougasfamilyfarm.com
100,000+
visitors in 2025
Davis Farmland and
Davis Mega Maze
Sterling
davisfarmland.com;
davismegamaze.com
100,000+
visitors estimated in 2025
(did not respond to WBJ survey)
Nashoba Valley Winery
Bolton
nashobawinery.com
92,000
visitors in 2025
Hardwick Winery
Hardwick
hardwickwinery.com
5,000
visitors in 2025
Source: WBJ's 2026 survey for Tourist Attractions in
Central Mass.
Andre Tougas, owner
of Tougas Farm
in Northborough,
prepares for what he
hopes will be a busy
weekend of apple
picking.
W
Jayden Van Greunen
bags freshly baked cider
doughnuts in the bakery at
Tougas Farm.
