Mainebiz

V O L . X X X I I N O. X X S E P T E M B E R 7 , 2 0 2 6 20 B usiness formation is having a moment. Nationally, Americans filed more than 5.6 mil- lion new business applications in 2025, and 2026 is already running ahead of that pace, according to U.S. Census Bureau data. Entrepreneurship isn't a niche pursuit anymore; it's mainstream. Maine didn't need a pandemic-era surge to prove it could produce entrepreneurs. is is a state built by people who figured out how to make a living from what was around them: shipbuilders, boatbuilders, fish- ermen who became processors, farmers who developed food companies. Self-reliance has always been part of the culture here. What's changed is that starting a business in Maine now comes with more infrastruc- ture, more capital and more accessibility. Still, there's a difference between the advice you'll find in a guidebook and what people only learn after they've been in it for a while. Here are five things I've observed over the last decade. Trust is the actual currency In a lot of markets, you can buy your way to vis- ibility. In Maine, you mostly can't. Businesses tend to hire people they know or trust someone who has been vouched for. at means the early months of a new business are less about marketing spend and more about showing up, following through and letting your reputation do the selling. It's slower than a paid ad campaign but it pays off in the long run. Don't lead with what you know Maine's business community is small, connected and genuinely relationship-oriented, which is a gift if you treat it that way. It is not a gift if you walk in acting like you've already figured it out, especially if you're new or moved from a bigger market. People notice, and it costs you goodwill you'll want later. Ask questions before you offer answers. Show curiosity about how things work here before you explain how they worked elsewhere. You can run this from camp One of the most underrated advantages of building a business in Maine is that your "office" can be flex- ible in ways it can't be almost anywhere else. Plenty of founders I know spend mornings working from a camp on a lake and then drive into Portland for an afternoon investor meeting or client lunch. e trick is to stack your day: batch your in-per- son commitments, protect the hours you need for deep work and stop treating physical distance from Portland as a liability. For a lot of businesses, it isn't one. Support system bigger than you think If you've spent your career inside an established com- pany, there's a good chance you have no idea how much entrepreneurial infrastructure already exists here. Maine Technology Institute offers grants and loans tied to specific industry sectors. e Roux Institute runs a Founder Residency and other ven- ture programs. Startup Maine, the New England Ocean Cluster and Hatch Bio all support found- ers in specific niches. Maine Small Business Development Centers and SCORE Maine offer free advisory services. Nexus Maine's Slack channel connects founders across the state. Before you assume you're building alone, spend a few weeks finding out what's already been built to help you. Get outside your circle Friends and family will tell you your idea is great. ey're not the ones you need to hear from. e founders and small business owners who make it through customer discovery, sharpen their business model and land on a real unique value proposition are the ones who went looking for feedback from strangers who had no reason to be nice about it. It's uncomfortable. Do it anyway, and do it early. Road to success None of this replaces the paperwork, the plan- ning or the plain hard work of building something people will pay for. To be successful, you'll need curiosity, humility and the willingness to ask yourself and others the difficult questions. And in Maine, you don't have to do it alone. K a t i e S h o r e y i s d i r e c t o r o f e n g a g e m e n t a t L i v e + Wo r k i n M a i n e a n d a b o a r d m e m b e r a t S t a r t u p M a i n e . Five insider tips for starting a business in Maine B Y K A T I E S H O R E Y B Y K A T I E S H O R E Y I n a famous 2023 court case, a lawyer's ChatGPT- generated brief cited six nonexistent cases, resulting in a $5,000 sanction. (Apparently the lawyer didn't know that AI sometimes makes things up.) Less famously, there have been over 600 documented court cases since then where lawyers have submitted AI-hallucinated content. Maybe these people didn't get the memo. Publishing incorrect or misleading AI-generated content — whether in a sales letter, press release or product description — can irreparably damage your company's reputation. So, why does AI hallucinate and what can you do to stop it? Here's what I've learned. Why does AI lie to you? It's not that AI is trying to pull one over on you. (I think.) But there are a few reasons why AI doesn't get all its facts straight: Large Language Models (LLMs), like Claude and ChatGPT, are prediction machines. ey guess at the most likely next word when writing, worrying less about pesky little things like facts. ey are trained to guess rather than admit uncertainty. ey prioritize helpfulness over truthfulness. Long or complex chats amplify errors. ey were trained on the internet, among other sources. Garbage in, garbage out. C O M M E N TA RY Get AI to stop lying to you B Y R I C H B R O O K S B Y R I C H B R O O K S H OW TO Plenty of founders I know spend mornings working from a camp on a lake and then drive into Portland for an afternoon investor meeting or client lunch.

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