Issue link: https://nebusinessmedia.uberflip.com/i/1545572
HARTFORDBUSINESS.COM | JUNE 29, 2026 11 In good health, Lou Gianquinto, President, Anthem Blue Cross and Blue Shield in Connecticut The Difference Personalized and Coordinated Care Can Make SPONSORED CONTENT Dear Connecticut Business Community, W hen health challenges become complex, having the right support can make all the difference. Anthem Blue Cross and Blue Shield is helping members navigate difficult healthcare journeys through coordinated, personalized care that brings together healthcare providers, caregivers, and community resources to improve outcomes and provide peace of mind. Coordinated care in action: Janet's Story For Janet, an Anthem member in Connecticut living with breast cancer that had metastasized, the next step in treatment presented an unexpected challenge. Her care team recommended proton beam radiation therapy, but the service was not available in Connecticut. e only option was treatment at an out-of-network facility in another state, which required special approval for coverage. Understanding both the urgency of treatment and the emotional toll of the situation, an Anthem nurse case manager stepped in to help. She conducted extensive research, worked directly with the facility, and successfully negotiated a significant discount on the proposed charges. e case manager then coordinated the approval process to secure the necessary agreement and prevent delays in care. roughout the experience, she provided ongoing communication, advocacy, and reassurance, helping Janet focus on her treatment rather than administrative hurdles. Michael's Story Another Connecticut member, Michael, faced a different challenge after suffering a stroke that affected his mobility. Following his hospitalization and rehabilitation stay, an Anthem nurse case manager collaborated with the discharge team and Michael's family to ensure he had the support needed for a safe transition home. e case manager identified critical gaps during the recovery process, including a missing blood pressure medication regimen and uncertainty surrounding prescription transfers after the closure of the family's local pharmacy. By coordinating with pharmacists and healthcare providers, she helped secure timely access to medications and arranged follow-up care. She also worked closely with Michael's family to facilitate outpatient rehabilitation services and provide education on fall prevention and safety measures. rough proactive outreach and coordination, Michael received the support necessary to continue his recovery with confidence. While their health journeys were very different, both stories highlight the power of care coordination and personalized support. In each case, dedicated nurse case managers served as advocates, coordinators, and trusted partners, helping members overcome barriers, access appropriate care, and navigate complex healthcare systems during some of life's most challenging moments. The benefits of personalizing healthcare Across Connecticut, we're reimagining what healthcare can be – more affordable, more accessible, and more personalized. Coordinated care helps make the system more efficient by reducing duplication, lowering unnecessary costs, and ensuring every healthcare dollar goes further. It also helps make care more personal because no two health journeys are the same. By identifying potential issues early and connecting members with the right resources at the right time, care coordination can prevent small concerns from becoming larger crises. rough these programs, Anthem leverages data-driven insights, collaborates across healthcare teams, and helps members and their families feel supported and understood throughout their care. e experiences of members like Janet and Michael demonstrate how coordinated and personalized care can deliver better outcomes, greater confidence, and peace of mind. When we put people at the center, care becomes more compassionate, more coordinated, and more human. Learn more about our work in Connecticut at anthem.com/ healthcareinconnecticut. *Members' names have been changed.