Issue link: https://nebusinessmedia.uberflip.com/i/1545253
wbjournal.com | June 8, 2026 | Worcester Business Journal 25 202 Brigham St., Northborough, MA • 508-393-2444 For Tee Times: www.juniperhillgc.com Juniper Hill Golf Course Celebrating 90 Years of Golf • Friendly Atmosphere • Two well groomed, established courses • No membership fee • Excellent meeting facilities • 36 Challenging Holes • Top 10 Public Golf Course in Massachusetts • Golf Teaching Center Call us at 508-351-9500 Give the gift of golf Gift certificates for golf, lunch, lessons and equipment are available in the Pro Shop 508-393-2444 Outings & Functions 3 to 300 guests in a variety of settings James "Jeff" Crowley & Carolyn Crowley Stimpson Co-owners; Jeff: president & CEO; Carolyn: chief operating officer Wachusett Mountain Ski Area, in Princeton Ages: Jeff: 71, Carolyn: 66 Employees: 1,300+ seasonal employees and approximately 50 full-time employees e Crowley family has turned Wachusett Moun- tain into one of Central Massachusetts' most import- ant economic engines, attracting approximately 1 million visitors annually. Since 2025, the ski area in- vested up to $18 million in a new high-speed chairli, snowmaking equipment, and grooming technology, helping deliver one of its strongest winter seasons in years. Future plans include new skier services and tub- ing facilities to broaden the mountain's appeal. - B.K. What is one habit powerful leaders should practice every day? Jeff: Treat your customers and employees with the respect they deserve and provide them the tools they need to excel. Carolyn: Listen to your visitors and employees; show them they're heard. Why do you do business in Central Mass.? Jeff: Wachusett Mountain is a natural gem in Worcester's backyard and a fixture in Central Massachusetts. Alex Matthews General manager Great Wolf Lodge - New England, in Fitchburg Age: 43 Employees: 675 Annual revenue: $60 million Matthews oversees one of Central Massachu- setts' largest tourism destinations, with more than 600,000 annual visitors. Since 2025, Great Wolf Lodge completed a $30-million renovation, main- tained occupancy above 90%, and opened the $3-million Otter Cave Waterworks attraction. Mat- thews is helping lead creation of a regional Tourism Marketing District, an effort designed to attract more visitors, conferences, and economic activity to North Central Massachusetts. - B.K. What unique skill sets you apart from others? I genuinely enjoy building relationships, listening, and bringing people together around a common goal. Strong teams and communities are built through trust and engagement. What is one habit powerful leaders should prac- tice every day? Be present. Great leaders should spend time listening, asking questions, recognizing great work, and understanding their teams' challenges. Why do you do business in Central Mass.? e region's location, talented workforce, and collabora- tive business environment make it an ideal place to invest and grow. Charles Steinberg President Worcester Red Sox, in Worcester Age: In his 60s Employees: 42 full time Steinberg has been the constant face of the WooSox since the team's move to Worcester was announced in 2018. rough changes in ownership, City of Worcester leadership, and team personnel, he has remained the organization's chief ambassa- dor, helping establish Polar Park as a centerpiece of Worcester's resurgence. Since 2025, the WooSox earned Triple-A Organization of the Year honors, while Polar Park was recognized among the nation's top minor league ballparks. - B.K. What unique skill sets you apart from others? I've been blessed to remain a 10-year-old fan who fell in love with baseball. I believe we value the hu- man spirit and community above all else. What is one habit powerful leaders should practice every day? Listen. Why do you do business in Central Mass.? Lar- ry Lucchino believed Worcester was a good baseball town. I've found Central Mass. to be filled with compassionate people and thousands of families with young children. How do you unwind? Writing and playing music. Foster "an environment where moments become lifelong memories." - Charles Steinberg, Worcester Red Sox H O S P I TA L I T Y & T O U R I S M P OW E R 1 0 0