Hartford Business Journal

12 HARTFORDBUSINESS.COM | APRIL 6, 2026 Winning in a Disruptive Economy: Why Middle Market Companies Are Navigating 2026 with Unshakable Confidence S P O N S O R E D C O N T E N T Banking products and services are offered by KeyBank National Association. All credit, loan and leasing products subject to credit approval. ©2023 KeyCorp. KeyBank is Member FDIC. 220315-1508958 We have fresh ideas to move your business forward. M iddle market companies are stepping into 2026 with an optimism that stands out sharply against today's unpredictable economic backdrop. While headlines continue to spotlight uncertainty, leaders inside U.S. companies say something very different is happening on the ground. According to the latest KeyBank Middle Market Sentiment Survey of 750 financial decision-makers, 77% of middle market businesses expect their performance to improve over the next year—a level nearing historic highs. What's driving this confidence? In a word: momentum. Operational Excellence Becomes a Growth Engine For many organizations, the last few years forced a reckoning. Leaders had to modernize operations, adopt technology faster than planned, and rethink how their teams work. That shift is now paying dividends. • 66% of companies report improved operational efficiency, up dramatically from earlier in 2025. • 57% cite new technology as a major contributor. • More than half (51%) are actively implementing AI and automation to accelerate productivity. The takeaway is clear: companies investing in modernization aren't just • 68% expect productivity gains as a direct result. Still, implementation challenges persist. Organizations are grappling with how to integrate AI with human workflows, ensure employees feel secure in a changing environment, and reskill teams for the future. The companies pushing ahead—iterating instead of waiting for perfection—are the ones already showing stronger outlooks. Key Risks Demand Strategic Focus Even with strong tailwinds, leaders remain cleareyed about the challenges ahead. Tariffs and trade policy remain the top concern, followed by inflation and labor costs. Meanwhile, cybersecurity has surged as a critical priority: 66% of companies experienced cyber threats in the past year, prompting most to increase security investments. In a landscape where a single breach can halt operations or upend reputations, cybersecurity is no longer an IT issue, it's competitive exposure. Three Imperatives for Middle Market Leaders in 2026 Based on what is being seen across the sector, three priorities are emerging for companies ready to accelerate: • Move faster on AI implementation. Organizations embracing rapid, iterative adoption will gain measurable advantages over cautious competitors. • Use capital offensively, not defensively. With M&A activity heating up, this is a moment for strategic investment, not hesitation. • Treat cybersecurity as a core business risk. Companies that elevate cyber preparedness now will create meaningful performance gaps later. The Bottom Line The middle market continues to show remarkable agility, resilience, and strategic foresight. These companies aren't waiting for macrolevel clarity, they're creating their own pathways to growth. As they continue to adopt technology, invest in their people, and seize new opportunities, I expect this segment to outperform once again in 2026. By: Matt Hummel, President and Commercial Bank Leader, Connecticut and Massachusetts Market, KeyBank About the Author: Matt Hummel is Market President and Commercial Banking Leader for KeyBank in Connecticut and Massachusetts. He can be reached at matthew_e_hummel@keybank.com. keeping up—they're pulling ahead. As one executive insightfully put it, the technology gap is becoming the competitive gap. Capital Deployment Is Shifting from Defense to Offense Perhaps the strongest signal of confidence lies in how companies plan to use capital in 2026. After years of caution, middle market firms are preparing to move. • Two-thirds expect to engage in M&A activity within the next three years, • Nearly half are pursuing greater access to capital, and • 67% plan to improve cash flow management to support growth. With valuation gaps tightening and strong companies gaining leverage, the M&A environment is poised for renewed activity. Leaders with a clear acquisition strategy—and the discipline to execute—are positioned to emerge as early winners. AI Adoption Accelerates, But Challenges Remain Artificial intelligence has crossed a threshold: it's now moving from experimentation to execution. • 75% of companies plan to use AI for task automation, • 71% are applying AI for data analytics, and Any opinions, projections or recommendations contained herein are subject to change without notice and are not intended as individual investment advice. This material is presented for informational purposes only and should not be construed as individual tax or financial advice. KeyBank does not provide legal advice. KeyBank is Member FDIC. KeyCorp. © 2026. | CFMA #260303-4158778

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