F U L L C O N T E N T S O N PA G E 4
F O C U S S P O R T S / T O U R I S M / R E C R E AT I O N
P H O T O S / J I M N E U G E R
20 The name game
Businesses score big wins
from sports sponsorships.
18 Fun runs
Downeast marathons and
other events power local
economy.
What it takes to run a pro sports team
in America's top-rated minor-league city
B y R e n e e C o r d e s
S TA R T I N G O N PA G E 1 2
F O C U S S POR TS / TOU R I S M / R EC R EATI ON
Big
plays
in a
small
market
$9.99
February 23, 2026
VO L . X X X I I N O. I V
www.mainebiz.biz
