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V O L . X X X I N O. X X I I 114 G I V I N G G U I D E 2 0 2 5 – 2 0 2 6 N O N P RO F I T P RO F I L E 2026 GOALS In 2025 and 2026, WinterKids aims to deepen children's engagement in outdoor winter experiences across all 16 counties in Maine, with a focus on under-resourced communities that face barriers to outdoor play. Our primary goals include increasing participation in our core programs: the Winter Games, Learn Outside Guide, Snowshoe and Story Walk, and Passport. To do this, we will expand outreach in Western and Northern Maine by partnering with local schools, recreation depart- ments, and community organizations, and by training more educators to use our resources confidently. We also plan to grow our Snowflake Club monthly giving program by 100 members, building the financial sustain- ability needed to support our program expansion. Together, these goals reflect our commitment to equitable access to outdoor learning and play, supporting the health and well-being of Maine chil- dren while building a strong, connected community of families, educators, and supporters statewide. FUNDRAISING EVENTS/ OPPORTUNITIES WinterKids' signature fundraising event, Downhill 24, is a round-the- clock celebration of winter, wellness, and community. Held each February at Sugarloaf, this 24-hour team ski, skin, and snowboard challenge brings together hundreds of participants and supporters to raise critical funds that get Maine kids outside, active, and thriving in the winter. Businesses and foundations can amplify their support by becoming WinterKids Community Partners. Aligned with our mission and values, Community Partners receive year-round recogni- tion and engagement opportunities at high-visibility events including Wel- come to Winter, the Winter Games, and Downhill 24. To cap off the season, WinterKids will host a special partner panel and celebra- tion in the Freeport region, recognizing 25 years of building resilient, healthy Maine kids through outdoor learning and play. It's a chance to connect, reflect, and look ahead together. Community Partners don't just spon- sor events; they help shape the future of outdoor education and wellness for thousands of children across Maine; building joy, growth, and resilience in our kids and creating a healthier and more active Maine, one winter outing at a time. GIVING OPPORTUNITIES At WinterKids, we believe every child deserves the chance to build healthy, active habits through outdoor play, especially in winter. ere are two powerful ways to support this mission. First, by joining our Snowflake Club, you can make a monthly gift that provides steady, reli- able funding. Monthly donors help us reach more kids, more consistently, with deeper, year-round engagement. It's an easy, meaningful way to make a big dif- ference over time. Second, businesses and foundations can become Community Partners. Powering general support that allows us to scale our programs across all 16 counties in Maine. ese partnerships help remove barriers to access, increase our educational reach, and build lasting habits in the next generation. Whether you're an individual or a busi- ness, your support fuels a healthier, more active future for Maine kids. Together, we're getting kids outside, moving, learn- ing, and exploring one community, and one joyful winter day at a time. VOLUNTEER OPPORTUNITIES Businesses and individuals can donate their time to WinterKids by volunteering to prepare materials for events including the Winter Games, Welcome to Winter and D24, offering pro bono services, or applying to be an ambassador. We also welcome skilled support in areas like photography or design. Reach out to us and we'll help find the right fit! Courtney Holub Executive Director Chad Creelman President Head, Sales Excellence, WEX AT A GLANCE Established: 2000 / Employees: 6 / Annual revenue: $1,020,750.68 TOP FUNDING SOURCES 88% Private Donors 6% Program Income 5% Corporate Partners 1% Foundations CONTACT 506 Main St., Suite 10 Westbrook, ME 04092 (207) 871-5700 winterkids.org www.facebook.com/winterkids @winterkidsmaine MISSION STATEMENT WinterKids helps children develop healthy lifelong habits through education and fun, outdoor winter activity. SERVICE LOCATIONS WinterKids serves communities across all 16 counties in Maine, reaching rural, suburban, and urban towns from Fort Kent to Kittery. WinterKids Downhill 24 Sugarloaf Ski Club BOARD OFFICERS Chad Creelman President Head, Sales Excellence, WEX Jillian Rich Vice President Justin Brewer Treasurer Performance Director, CRH Americas Materials, Inc Parker Swenson Past President Project Manager, Operations, Diversified Communications Courtney Holub Secretary Executive Director, WinterKids Dirk Gowens Ex-Officio Executive Director, Ski Maine BOARD MEMBERS Abe Furth Owner, Orono Brewing Co. & Wild Maine Seltzer Jessica Gagne Morning News Anchor, WMTW John Giffune Partner, Verill Dana, LLP Marnie Grumbach Founder and Director of Strategy, Fluent IMC Joe Lajoie Vice President, Lajoie Bros. Inc. Peter Lowell Financial Advisor, Edward Jones Kristen Mazoki, DO Psychiatrist, Franklin Memorial Hospital Brent Vanni Product Developer, L.L.Bean Brean Witmer Director of Research and Evaluation, Great Schools Partnership