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12 Worcester Business Journal | June 30, 2025 | wbjournal.com F O C U S THE DOG EDITION Warehouse Storage For Rent Asset Management Program Office and Lab Moving WE KNOW STORAGE!!!! thestoragecompany.com business plan was starting to unfold. Today, he partners with about 20 breweries and three distilleries and sells at pet stores, farms, and cra vendors in addition to direct to consumers. "When I first started four years ago to today, there's definitely way more people doing dog treats of some fashion that weren't doing it before," said Yurkus. He attributes this growth in part to the success of dog treat businesses like his, companies that stoke the flames for others who are making at-home dog snacks. "And there's room for them," he said. Yurkus sees Millennials and Gen Zers more likely to buy-in to his product, in part because of its focus on upcycling waste and sustainability. Older adults can oen be a harder sell. ey can seem averse to purchasing more expensive dog treats, feeling the product is more expensive than what they're used to paying and reminiscing about the days their dogs would just eat table scraps. Yet, even with that demographic, the tides are starting to turn. Continued from previous page Brew Biscuits are made with spent grains, peanut butter, flour, and eggs. Chris Yurkus thought of the concept behind Brew Biscuits after noticing just how much spent grain was created while homebrewing during the COVID pandemic. PHOTO | COURTESY OF BREW BISCUITS "So they exist, but it's really kind of even turning with those folks. e amount of grand dog parents that I sent biscuits to because they're buying them for their grand puppy is … it's shocking," he said. Spending, per dog in Mass. Massachusetts is the state with the second-highest cost of dog care in the U.S. Rank State Initial dog cost Annual dog cost Lifetime dog cost #1 Hawaii $3,160 $4,825 $50,615 #2 Massachusetts $2,340 $4,040 $42,720 #3 New York $2,325 $3,960 $41,775 #4 California $2,165 $3,720 $39,290 #5 Maryland $2,070 $3,520 $37,310 Source: Rover's 2025 True Cost of Pet Parenthood Report for dogs W