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wbjournal.com | May 5, 2025 | Worcester Business Journal 21 W ho does one call when reaching a major life milestone, facing economic uncertainty, or encountering an unexpected shi in life circumstances? For many, that call goes to Carr Financial Group (CFG). With an impressive near 100-percent client retention rate, the firm is more than a financial advisory service—it is a trusted partner and, for many clients, a friend. Founded by Richard Carr 35 years ago aer graduating from the College of the Holy Cross, CFG began with a simple mission: to help people make better decisions. Carr, once the voice behind the local "Financial Freedom" radio show and now an adjunct professor at Holy Cross, remains a deeply rooted expert with a strong commitment to supporting individuals in the pursuit of what truly matters to them. Comprehensive Financial Guidance Investment management is just one aspect of the firm's offerings. Clients routinely turn to CFG for guidance on a wide array of financial matters—charitable giving, estate planning, property purchases, launching businesses, saving for college, retirement planning, and more. e firm serves as the "quarterback" of its clients' financial lives, helping them coordinate every aspect with clarity and care. CFG's approach is centered on the belief that it is impossible to offer truly sound advice without understanding the full context of a client's circumstances. rough comprehensive planning, the firm delivers peace of mind in an increasingly complex financial landscape. Decades of experience allow CFG to remain a reliable, always-accessible source of expert counsel. Driven by Purpose At the heart of the firm's mission lies a deep desire to help others. In one instance, an elderly client reached out aer a construction company failed to deliver on a paid contract. CFG stepped in and connected the client with an advocate at the Attorney General's office, ultimately assisting her in recovering the lost funds. ese moments are not outliers—they reflect the firm's ongoing commitment to being advocates and protectors of clients, their families, and their wealth. e Carr Difference CFG stands apart from both massive institutions and fleeting small firms. With a team of nine employees, including four owners, the firm ensures that each client has a direct relationship with someone who understands their goals and history. Each partner actively works within the firm today, with a succession plan in place to continue supporting clients for generations to come. Whereas many large firms may transfer clients to new advisors without consent—or prioritize fees over personalized service—CFG delivers both high-level strategies and enduring relationships. e firm's sophisticated offerings include tax planning, risk mitigation, and wealth preservation techniques, all underpinned by a commitment to personal attention and care. Partner Andrea Lucey, who has been with CFG for over two decades, exemplifies the firm's dedication to multigenerational planning. "We work with the entire family to ensure that their legacy is preserved, and their goals are achieved," Lucey explains. "We are uniquely positioned to help families explore their options and move forward in the best possible way." A Legacy of Trust Carr Financial Group continues to thrive not just because of the services it provides, but because of the trust it has earned. Clients know that when life changes, CFG will be there to help them navigate the next step with wisdom and unwavering support. In a world where financial landscapes shi rapidly, CFG remains a steady hand—dedicated to guiding individuals and families with purpose, compassion, and expertise. n Carr Financial Group: Guiding Clients rough Life's Financial Crossroads PHOTO S/ COURTESY CARR FINANCIAL Street Address: 20 Park Ave., Worcester, MA 01605 Phone Number: 508-795-0264 Website: www.carrfinancial.com Product or Service Description: Financial Planning and Wealth Management Number of Employees: 9 Head of Company and Title: Richard Carr, President Year Founded: 1990 S P E C I A L A D V E R T I S I N G S E C T I O N | Business Profiles 2025