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2025 BUSINE SS PROFILE S | HARTFORD BUSINE SS JOURNAL 19 Family-owned dealership gears up for growth ADDRESS: 750 CONNECTICUT BLVD., EAST HARTFORD, CT 06108 PHONE: (860) 289-7721 WEBSITE: HOFFMANAUTO.COM TOP EXECUTIVES: MATTHEW HOFFMAN, JONATHAN HOFFMAN, ZACHARY HOFFMAN, JOSHUA HOFFMAN PRODUCT OR SERVICE: AUTOMOTIVE RETAIL, SERVICE, PARTS AND COLLISION NO. OF EMPLOYEES: 500 YEAR FOUNDED: 1921 2 025 is shaping up to be another year of dynamic change and growth for the Hoffman Auto Group. e Hoffman family-run enter- prise embarked on its 105th year on the heels of last November's grand opening of a new $18 million ground-up Porsche dealership serving both the greater Hartford and Spring- field markets. It became New England's first state-of-the-art 'Generation 5' Porsche center. e 35,000-square-foot facility has already been a difference-maker for the Hoffmans, the Porsche brand and the Porsche drivers throughout the Northeast who are coming through our doors. Founded in 1921 by Israel Hoffman, Hoff- man Auto Group has grown into one of Connecticut's most respected family-owned businesses. With locations in East Hartford, Avon/Simsbury, Cheshire/Waterbury and New London, we represent nine brands and operate 10 dealerships and two collision cen- ters that offer a balanced portfolio of domes- tic and import auto brands, including Audi, BMW, Ford, Honda, Lexus, Lincoln, Nissan, Porsche and Toyota. "For 104 years, Hoffman Auto Group has been driven by trust, growing strategically while staying true to our values," said Chair- man Bradley Hoffman. "is is an exhilarat- ing time for Team Hoffman professionally and a gratifying time for our family personally. e fourth generation of Hoffman family leaders are helming the business: Matthew Hoffman, President Hoffman East; Jonathan Hoffman, Director of Fixed Operations Hoff- man West; Zachary Hoffman, Director of Sales Hoffman West; and Joshua Hoffman, Director of Digital Strategy & Business Development. Ask any of the Hoffman family how they earn their motto "Driven by trust," and they will tell you that while their brands are rec- ognized worldwide, it's the people who make up "Team Hoffman" and their commitment to providing the best service possible who make them stand out. "ere's a reason why our group of dealer- ships has been named the Best of Hartford for 19 consecutive years," said Bradley Hoffman, "and it's our people. We're proud to have become a sought-after place for those who want to take the next step in their automotive career. We treat our people well; we invest in them and their advancement; and we celebrate their success." Hoffman Auto Group has developed a "culture where team members are rewarded for their hard work," and they mean it. ey provide all of their technicians, sales and customer service team members with train- ing, development opportunities, tuition reimbursement and other benefits, and they promote team members into management opportunities from within the company. If you don't recognize the Hoffman name from purchasing or servicing your car, chances are that you know them from the many ways that Hoffman Community Partners has helped countless community nonprofit organizations flourish. Community, integrity, customers and family are very much at the core of Hoffman Auto Group. Hoffman Community Partners and the Burton and Phyllis Hoffman Foun- dation have fostered relationships with over 150 organizations throughout Connecticut, centering their community-building on the four pillars of health & wellness, education, social well-being and the arts. As for the future, you'll hear nothing but boundless enthusiasm from the Hoffmans about the road ahead. ey're focused on continued growth, characterized by the high-touch service, transparency and trust that four generations of Hoffmans have delivered to thousands of satisfied customers for over a century.