Hartford Business Journal

HARTFORDBUSINESS.COM | APRIL 7, 2025 23 SPONSORED CONTENT The Value of Health Plans in Local Communities Dear Connecticut Business Community, H aving a health plan that's local, with teams who understand the needs of the people of Connecticut, can result in better health outcomes for your employees and lower costs. Here's how: Deeper relationships with health systems Employers and insurers are recognizing the benefits of prioritizing "value over volume" through value-based care models. rough our extensive relationships in Connecticut, Anthem Blue Cross and Blue Shield continues to advocate for expansion of these outcomes-driven payment models in the state, particularly with primary care practices. We support patients in partnering with their doctor, collaborating on treatment plans that benefit their physical, mental, and social health. We're proud that more than 3,500 Connecticut primary care physicians caring for over 400,000 members participate in these programs with us, which leads to better overall health outcomes and ultimately lower cost trends. Scaling national resources to work for Connecticut Anthem's size and scale locally, combined with the resources and capabilities of our parent company, create tremendous value for members and employers in Connecticut. We leverage advancements in digital tools and technology to better engage members in their health. For example, through Anthem's mobile app, Sydney Health, members can connect with a mental healthcare professional, click to chat live about what's going on with their child's illness, track their nutrition intake, or access their benefits and medical spending, all via one app. In addition, we offer a full range of health benefits — including medical, pharmacy, dental, and vision — all under one roof. Because we serve every part of the private insurance market in Connecticut, we're able to create customized, integrated solutions that help employers save on healthcare costs while improving care for their employees. By choosing one trusted partner for all your health benefits, you can simplify plan management, make it easier to track how benefits are used, and avoid duplicate spending. In fact, our data shows that businesses that integrate their benefits with us can save over $1,200 per employee each year in overall medical costs. In good health, Lou Gianquinto, President, Anthem Blue Cross and Blue Shield in Connecticut Advocating for healthcare affordability in Hartford e increasing number of expansive mandates and assessments passed by the Legislature ever y session continues to put pressure on healthcare costs in Connecticut. With our experience in the state, Anthem advocates for policies in Hartford to help lower healthcare costs for ever yone in Connecticut. Supporting our local communities With our local leadership team and 1,400 associates in Connecticut, we understand the needs of the state because we live and work here. We give back to our communities through volunteer work, donations, and sponsorships, supporting organizations such as the American Heart Association's Greater New Haven Heart Walk, the Boys & Girls Club of Greater New Haven, Bridge Family Center, Columbus House, Connecticut Foodshare, Governor's Prevention Partnership, Make-A-Wish Connecticut, and many more. We also partnered with Hartford HealthCare last fall to bridge healthcare gaps and expand access to preventive care for underserved individuals in Hartford by providing free shingles, RSV, and pneumococcal vaccinations and transportation assistance. Supporting the health needs of this state means supporting our family, friends, and neighbors. As we have for nearly 90 years, our team in Wallingford is committed to improving healthcare affordability and advancing better health for ever yone in Connecticut. We are here for you. Anthem Blue Cross and Blue Shield associates volunteering at Connecticut Foodshare last fall as part of its annual season of service.

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