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T H E 2 0 2 5 WOMEN IN BUSINESS H O N O R E E S B12 HARTFORDBUSINESS.COM | MARCH 10, 2025 These experiences advanced my skills, the organization, and the community we proudly serve. What's the next big goal you want to accomplish professionally? My next big professional goal is to empower and lead women with the goal of lifting economic resilience. My goal is to create a safe, welcoming and unique financial services experience that helps women of all backgrounds and their allies, achieve financial independence. What's one of the biggest professional challenges you've overcome? Earlier in my career, balancing the self-in- flicted and societal expectations of 'doing it all' as a professional and a young mother was quite a challenge to overcome. Having to put my best self forward professionally and personally was draining. Now, I try to assist younger employees/mothers in finding that balance. How are you involved in the community? I am passionate about youth financial literacy and seek ways to support educators in their efforts to give students a strong financial foundation. I regularly teach financial literacy classes at local high schools and participate in multiple financial literacy educational fairs for Connecticut's high school students. roByn swanson Senior Vice President Seasons Federal Credit Union R obyn Swanson has been a leader in financial services for 28 years, spending 26 years at Seasons Federal Credit Union. She began by establishing the credit union's marketing department and has ascended to senior vice president, overseeing multiple departments, including marketing, informa- tion technology, accounting, transactional operations, digital products/services and compliance and fraud protection. Swanson has led projects to expand field of membership, multiple mergers, and several technological advancements. Her leadership emphasizes collaboration and mentorship, creating a culture where employees are inspired to excel and contribute to the credit union's mission. She is spearheading the credit union's transformative rebrand, launching in April 2025. What have been your biggest professional accomplishments so far? My biggest professional accomplishments are centered around loyalty, growth and driving continuous improvement. Over my tenure, I helped grow the credit union from $38 million to over $170 million in assets, navigating challenges and embracing change to stay relevant. we will launch an expansion of our home- care offerings to our patients. I will also complete my in-progress doctorate degree in human resource leadership and apply my learnings to continuously enhance patient care. What's one of the biggest professional challenges you've overcome? Early in my career, my department was disbanded, and we no longer had a position with the company. I learned the value of networking, leveraging my mentors, and the ability to remain positive and optimistic during a challenging time. I remain grateful for this experience and its life lessons. How are you involved in the community? I hold a board position for the Connecticut American Heart Association and serve on the executive committee for the Go Red for Women campaign, a role I've held for 10 years, raising $3 million. I am dedicated to raising awareness and funding research to combat heart disease and stroke. What are your keys to maintaining business success? My key to success is setting clear organizational goals and priorities, along with a robust plan to communicate, ingrain and monitor them throughout the organization. haley soFiane Chief Operating Officer CareCentrix, a Walgreens-owned company H aley Sofiane is the chief oper- ating officer at CareCentrix, a Walgreens-owned company. Sofiane brings more than 20 years of results-driven leadership in operational transformation and service excellence to CareCentrix, a leader in health at home with over $1 billion in annual revenue. She over- sees 1,500 associates and is responsible for developing and executing the corporate and operations strategic plan across functions. She also manages the company's clinical management and oversight, new product development, provider contracting and relations, and customer engagement and retention. What have been your biggest professional accomplishments so far? I oversee the coordination of 8 million home- care services annually, resulting in over $100 million in annual healthcare savings by delivering care where patients prefer to heal and age. Under my leadership, CareCentrix achieved a 96%+ member satisfaction rate, 88% provider satisfaction rate, and 99.7% on-time starts of care for patients. What's the next big goal you want to accomplish professionally? I will expand care delivered safely in the home-care setting. Together with my team, Empowering Women+ and Strengthening Communities At Seasons Federal Credit Union, we're committed to supporting women+ and those who uplift them with personalized banking, financial guidance, and lending solutions designed for your goals. seasonsfcu.org | follow us on When women+ thrive, communities flourish. Let's build that future—together. Scan to Empower Yourself!