24 Worcester Business Journal | February 24, 2025 | wbjournal.com
Advertising, marketing & communications firms
Ranked by number of local staff, then gross billings
Services offered
Firm
Local
employees/
public
relations
reps/
web
developers/
2024 gross
billings
B2B
marketing
Crisis
communications
Media
plan/buy
e-commerce Analytics SEO
Sample of active clients
Head of firm/
year founded
1
Davis Advertising
1331 Grafton St., Worcester 01604
508-752-4615 • davisad.com
26
1
4
$22,000,000
• • • • •
HoneyDew, Webster First, Yesway Stores, Fitchburg
State University, NH Bancorp, American Alarm, SpeeDee
Oil, Edward Street, All-One Credit Union
Natalie Bauer
director of client services
Andrew Davis
president
1948
2
Wakefly Inc.
2 South St., Grafton 01519
508-475-9975 • wakefly.com
20
1
8
N/A
• • • • •
Echo, HarborOne Bank, Community Medical, BankFive,
Atlas Vanlines
Dean Dorazio
CEO
2002
3
ERI Design
507 Park Ave., Worcester 01603
508-459-1552 • eridesign.com
18
1
4
N/A
• • • •
Worcester State University, Clark University, Tufts
University, UMass Chan Medical School, Susquehanna
University, Valpo, Trinity College, IC Credit Union, EDIC
Erjon Metohu
president & chief creative
officer
Raffi DerSimonian
vice president & chief
strategy officer
2005
4
PENTA Communications Inc.
208 Turnpike Road, Westborough 01581
508-616-9900 • pentamarketing.com
16
3
2
N/A
• • • • • • Undisclosed
Deborah Penta
CEO
1989
5
Dovetail Internet Technologies LLC
103A Millbury St., Auburn 01501
508-845-6465 • dovetailinternet.com
13
0
7
$1,400,000
• • •
Webster Five Cents Savings, UEI Test Instruments,
Village Bank, Solatube, MutualOne Bank, Sun Mountain
Sports, Merle Norman Cosmetics
Michael J. Villa
founder & president
Mark Peters
executive vice president &
principal
1999
6
Ladybugz Interactive Agency
43 Broad St., Suite A407, Hudson 01749
978-376-7878 • ladybugz.com
13
2
4
$1,250,000
• • • •
MaveriX Oncology, Tharimmune, Aitia Bio, Tacit TX,
Paradigm4, Sanaheal, MediTresse, JB Sash & Door, Pine
Point School, Women in America, UPenn Perelman
School of Medicine
Billie Kenyon
chief operating officer
Lysa Miller
founder
2020
7
Palley Advertising Inc.
100 Grove St., Worcester 01605
508-792-6655 • palleyad.com
12
1
3
N/A
• • • • • • Undisclosed
Warren Palley
president
1982
8
Vision Advertising
367 West Main St., Suite D, Northborough 01532
508-754-3643 • vision-advertising.com
11
2
1
N/A
• • • • • Undisclosed
Laura DiBenedetto
president & CEO
Julia Becker Collins
chief operating officer
1999
9
Enroll Media Group
100 Grove St., Worcester 01605
508-556-1095 • enrollmediagroup.com
8
0
0
N/A
• • • • Undisclosed
Angie Ward
president
2018
9
Juuced
365 Boston Post Road, Suite 213, Sudbury 01776
508-251-9051 • juuced.com
8
0
2
N/A
• • • • Undisclosed
James Nunn
owner
2018
9
Pagano Media
11 Millbrook St., Worcester 01606
508-595-9200 • paganomedia.com
8
2
2
N/A
• • • • •
Adcole Corp., CSP Associates, DIENES USA, Keystone
Capital, Mass. Maritime Academy, Assumption University,
New Balance, Worcester County Food Bank
Joe Pagano
president
Kathleen Pagano
CEO
1981
Source: Each firm via survey as of Q1 2025. Note: In September 2024, Framingham-based COMM was acquired by MarketBridge, headquartered in Bethesda, Md. In early 2024, COMM reported 15 local
employees. N/A=not applicable or not available.
-Compiled by: Heide Martin, research@nebusinessmedia.com
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