wbjournal.com | December 9, 2024 | Worcester Business Journal 3
of our community and economy. But just
because these nonprofits perform a social
good, that does not mean they're easy to
operate. In fact, it's quite the opposite.
– Brad Kane, editor
Q
uick trivia question: Which
of these Central Mass.
organizations are business-
es? United Way of Central
Massachusetts, Venture
Community Services, Ha-
nover Insurance Group, Hanover eatre,
NewVue Communities, UMass Memorial
Health, Clark University, TJX Cos.
is is a trick question, because they
are all businesses. With the exception of
Hanover Insurance and TJX, all those
organizations are nonprofits, but they
are still businesses. ey need reve-
nue to survive. ey are led by trained
and experienced executives. ey have
employees they want to keep employed.
ey want to expand, face competition in
their markets, are sensitive to fluctuations
in the economy, deal with regulators, and
navigate times when their services are in
high demand. Nonprofits are businesses.
Most general media coverage of
nonprofits, particularly human ser-
vices nonprofits, tends to focus on their
missions, the need for their services, and
the community good they achieve. is
type of coverage is important, as it raises
a nonprofit's profile. However, through the
business-focused lens of WBJ's coverage,
we are more concerned with how they
accomplish their missions. Young social
entrepreneurs looking to make their mark
have to figure out how to raise money and
lay the proper organizational groundwork.
Established nonprofits need to deal with is-
sues like succession planning. High-profile
nonprofits with large endowments can get
wrapped up in debates over whether their
property should be tax-exempt.
is edition's Focus on Nonprofits
looks at two key elements of the nonprofit
business model: fundraising and strategic
planning. In the "How to set a fundraising
record" story on page 18, Staff Writer Mica
Kanner-Mascolo sits down with the woman
behind the success of UMass Memorial
Health - Milford Medical Center's annual
gala. Over on page 14, Kanner-Mascolo in
her "e next strategic plan" story discusses
the near future of the Family Health Center
of Worcester now that the community
health center has emerged from financial
crisis and selected a new board chair.
Nonprofit businesses are some of the
most upstanding and outstanding pillars
e business of nonprofits
The Clark MPA
For Nonprofit
Leaders
Perfect for Professionals
Online/Low Residency
Credit for Work Experience
Generous Scholarships
The MPA for Senior Leadership
Clarku.edu/MPA
T A B L E O F C O N T E N T S
4 Central Mass. In Brief
14 Focus on Nonprofits
21 List: Largest arts and culture
nonprofits
22 List: Largest human services
nonprofits
23 Know How
24 Movers & Shakers
25 Opinion
26 Shop Talk: Vaillancourt Folk Art
8 Redemption Rock to close
After six years of running a community-
focused brewery and becoming pillars
of Worcester's small business scene, the
three co-owners couldn't overcome the
struggles of the craft beer industry.
23 What business owners need
to know about new federal
financial filing requirements
Know How advice columnist David McLaren
goes over the business impact of new law,
including the Corporate Transparency Act.
Worcester Business Journal (ISSN#1063-6595) is published bi-
weekly, 24x per year, including 4 special issues in May, September,
October, and December by New England Business Media. 172
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Worcester Business Journal
WBJ
A division of:
Editor, Brad Kane,
bkane@wbjournal.com
Managing Editor, Eric Casey,
ecasey@wbjournal.com (real estate,
manufacturing)
Staff Writer
Mica Kanner-Mascolo,
mkannermascolo@wbjournal.com
(health care, diversity & inclusion)
Contributors
Sloane M. Perron, Giselle Rivera-
Flores, Emily Micucci, Livia Gershon
Photographers
Matt Wright, Edd Cote, Christine
Peterson
Research Director,
Stephanie Meagher,
smeagher@nebusinessmedia.com
Research Assistant, Heide Martin,
hmartin@nebusinessmedia.com
Production Director, Kira Beaudoin,
kbeaudoin@wbjournal.com
Art Director, Mitchell Hayes,
mhayes@wbjournal.com
General Manager
Kris Prosser, kprosser@wbjournal.com
Senior Accounts Manager
Christine Juetten,
cjuetten@wbjournal.com
Accounts Manager
Timothy Doyle
tdoyle@wbjournal.com
Human Resources Manager,
Tracy Rodwill,
trodwill@nebusinessmedia.com
Director of Finance, Sara Ward,
sward@nebusinessmedia.com
Accounting Clerk, Rae Rogers,
rrogers@nebusinessmedia.com
Event Coordinator,
Patty Harris,
pattyh@wbjournal.com
Director of Audience Development
and Operations, Leah Allen,
lallen@nebusinessmedia.com
Business Office Assistant,
Nicole Dunn,
ndunn@nebusinessmedia.com
Publisher, CEO, Peter Stanton
pstanton@nebusinessmedia.com
Associate Publisher, Mark Murray
mmurray@wbjournal.com
President, Tom Curtin
tcurtin@hartfordbusinessjournal.com
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