8 Worcester Business Journal | December 9, 2024 | wbjournal.com
Redemption Rock to close
Aer six years of running a community-focused
brewery and becoming pillars of Worcester's small
business scene, the three co-owners couldn't over-
come the struggles of the cra beer industry
BY ERIC CASEY
WBJ Managing Editor
R
edemption Rock Brewing,
a cra brewery which
opened in a former Coca-
Cola bottling plant on
Worcester's Shrewsbury
Street in January 2019, plans to
permanently close on Dec. 29.
e closure will mark the end of a
near-six-year run for the small cra
brewery, cafe, and event space, which
saw it navigate a global pandemic while
becoming a prominent member of the
city's small business scene. Co-founders
Dani Babineau, Greg Carlson, and Dan
Carlson opened the brewery with the
intent on turning it into a welcoming
community gathering space focused on
doing good.
"Despite our best efforts, we simply
haven't been able to grow the business
enough to remain open," an Instagram
post from Nov. 30 announcing the
closure reads. "And we've run out of
time. But for the time we did have, we're
forever grateful."
e news came on Small Business
Saturday, a marketing promotion
created in 2010 to encourage holiday
shopping at the nation's small
businesses. e brewery had hosted a
market for local artisans and makers
Redemption Rock teamed up with the
Hanover Theatre to launch a Shakespeare-
inspired beer in April, one of many
collaborations with local organizations.
The Redemption Rock leadership team sits at their brewery in this 2021 photo. From left are Co-owner & CEO Dani Babineau, former taproom general manager Kevin Kirkness, Head of Sales
Bronwyn Vogler, Co-owner and Head Brewer Greg Carlson, and Co-owner and Director of Marketing Dan Carlson.
